7 Copywriting Essentials

Copywriting is the backbone of any marketing effort—just as screenwriting is the same for the movie business—but in this increasingly high-tech industry, that’s been forgotten. With more multichannel campaigns, upgraded database marketing techniques and splashy self-mailers than ever before, the written word becomes an afterthought, literally … and this is not good, for any direct… Read More 7 Copywriting Essentials