Marketing

Creating a Successful Sales and Marketing Database

It is time for your next direct marketing campaign. Who should you market to: current customers, prospective customers or lapsed customers? What are they usually in the habit of buying? Have any of your customers recently been a part of a direct marketing campaign from your company? Is all of their contact information up to… Read More Creating a Successful Sales and Marketing Database

Creative

7 Copywriting Essentials

Copywriting is the backbone of any marketing effort—just as screenwriting is the same for the movie business—but in this increasingly high-tech industry, that’s been forgotten. With more multichannel campaigns, upgraded database marketing techniques and splashy self-mailers than ever before, the written word becomes an afterthought, literally … and this is not good, for any direct… Read More 7 Copywriting Essentials