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ANSinsights

Month: April 2012

— Email —

Segmenting Your Email Data Based on Response Variables

April 10, 2012

Segmenting your email data based on results of an email campaign is a vital step in increasing email ROI. A good email platform should provide a fairly granular view of how many emails bounced, if it was a hard bounce or soft bounce, how many opened the email, and how many clicked on the campaign.… Read More Segmenting Your Email Data Based on Response Variables

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