With a variety of real estate offers that are promoted on a daily basis, it’s important to understand that just because specific leads worked for one real estate offer doesn’t mean they are going to be effective for another. Consumers who respond positively to attending real estate seminars aren’t guaranteed to respond to a book… Read More How to Find the Right Real Estate Investor Leads? We Play Match Maker
In the preliminary stages of your marketing campaign it’s important for you to understand if response or compiled data is better suited for you. Pursuing a response generated campaign creates a ready-aim-fire approach. Response-generated lists are lists of individuals who have responded to some kind of direct marketing offer. An example of this is lists… Read More Response or Compiled Data, Which is a Better Fit For You?
Aside from choosing the correct audience for a Direct Mail campaign through your targeted list, which I’ll outline in part 2 of this article, determining what type of offer you utilize at it relates to your objective is paramount. The offer is an exchange between the mailer and the mailer recipient. The offer outlines what… Read More Direct Mail Offer Objectives