Data, Email Blasts

Data Doctors

Poor Data Health decreases campaign Success Our ever changing physical and online world dramatically impacts the overall performance of your customer file. Before you launch your next marketing campaign consider these areas of focus for a healthier database: • Data Quality – Is the Data clean? • Data Latency – Is the Data Current? •… Read More Data Doctors

Direct Mail, Email Blasts

Get Better Responses From Direct Mail

Better Responses to Direct Mail Direct mail offers the advantage of a simple and immediate measure of success: the response rate. Another advantage of direct mail is that you can test the variables before committing all your resources to a particular approach. You can aim for realistic results while you keep your expenses within your… Read More Get Better Responses From Direct Mail