Corporate Culture

Chocolate-Banana Oatmeal Protein Smoothie

Each week at American Name Services we have “Smoothie Wednesday”.  A couple of week’s ago, Jen Langston (VP – Production), made Chocolate-Banana Oatmeal Protein Smoothies.  They are not only delicious, but they are healthy! Here’s the recipe (makes one serving): ½ cup unsweetened almond milk ½ banana 1 scoop chocolate protein 1/3 cup oats 1 cup… Read More Chocolate-Banana Oatmeal Protein Smoothie

Data, Jill's Thoughts, Marketing

Gain Insight From Your Data and Effect Change

Recently I came across Marketingland.com’s article, “5 Reasons Marketers Fail With Data“. According to a recent study, most companies and marketers find it difficult to gain insights from their data.  Most marketers are still chasing after the same goals: “How do we most effectively make the right people aware of our products and services, get them to… Read More Gain Insight From Your Data and Effect Change

B2B, Direct Mail

B2B Marketing: How to Create a Customer Persona

The other day I came across DM News’ article, “Your Buyer Has a Name” and it got me thinking. A lot of marketers know the importance of creating a customer persona for their consumer product or services, but what about those marketing to businesses? Data shows it’s equally important. As the article states, “Companies that exceeded their lead… Read More B2B Marketing: How to Create a Customer Persona