Data, Email, Marketing

Email List Dilemma: Quality or Quantity?

Email Marketer and Data Processor, Tony Williams, shares his thoughts on this recent Direct Marketing News article, “Email List Quality Trumps Subscriber Quantity.” It’s one thing to say you want better list quality, but how do you achieve that? You need a list strategy. Do you send every offer to all recipients, or do you segment your sends? How is the quality… Read More Email List Dilemma: Quality or Quantity?

Data

Acxiom’s Biggest Revenue Drivers for Data in 2016

As I was perusing LinkedIn the other day, I came across Acxiom’s update for their article, “What will be the biggest revenue drivers for data in 2016?”  Here at American Name Services, our business model revolves around data, so naturally, I was curious. Jed Mole states in his article, “…nearly every invention, innovation or product these… Read More Acxiom’s Biggest Revenue Drivers for Data in 2016

International, Marketing

American Name Services’ Executives Visit Cuba

For the first time, in 50 years, The U.S. Postal Service has resumed the transportation of mail to Cuba. How this change will affect direct mail to the country is still yet to be determined, however, direct marketers will likely gain access to 11.27 million consumers in the country. Last month, ANS Execs visited Cuba… Read More American Name Services’ Executives Visit Cuba