Data, Email, Marketing

Email List Dilemma: Quality or Quantity?

Email Marketer and Data Processor, Tony Williams, shares his thoughts on this recent Direct Marketing News article, “Email List Quality Trumps Subscriber Quantity.” It’s one thing to say you want better list quality, but how do you achieve that? You need a list strategy. Do you send every offer to all recipients, or do you segment your sends? How is the quality… Read More Email List Dilemma: Quality or Quantity?

Data

Acxiom’s Biggest Revenue Drivers for Data in 2016

As I was perusing LinkedIn the other day, I came across Acxiom’s update for their article, “What will be the biggest revenue drivers for data in 2016?”  Here at American Name Services, our business model revolves around data, so naturally, I was curious. Jed Mole states in his article, “…nearly every invention, innovation or product these… Read More Acxiom’s Biggest Revenue Drivers for Data in 2016

International, Marketing

American Name Services’ Executives Visit Cuba

For the first time, in 50 years, The U.S. Postal Service has resumed the transportation of mail to Cuba. How this change will affect direct mail to the country is still yet to be determined, however, direct marketers will likely gain access to 11.27 million consumers in the country. Last month, ANS Execs visited Cuba… Read More American Name Services’ Executives Visit Cuba

Corporate Culture

Cranberry-Orange Smoothie

Last week, Tiffanie made this tart and delicious smoothie! Here’s the recipe: 3/4 cup orange juice 1 cup cranberry juice 1 cup vanilla yogurt 1 tsp vanilla extract 2 bananas, sliced and frozen 1 cup frozen strawberries Put all ingredients in a blender and blend until smooth. Makes appx 3 servings.   Please share:

Digital Marketing, Millennials

Ad-Blocking Millennials

Lindsey Lefevor (Account Executive and Social Media Marketer), recommends this article from DM News. I am an ad-blocking millennial, so this DM News article caught my attention. I can honestly say that the author, Perry Simpson, speaks the truth. Annoying pop-up ads on mobile devices lead to misclicks (and wasted money) and autoplay video ads that slow… Read More Ad-Blocking Millennials