Email Marketer and Data Processor, Tony Williams, shares his thoughts on this recent Direct Marketing News article, “Email List Quality Trumps Subscriber Quantity.” It’s one thing to say you want better list quality, but how do you achieve that? You need a list strategy. Do you send every offer to all recipients, or do you segment your sends? How is the quality… Read More Email List Dilemma: Quality or Quantity?
As I was perusing LinkedIn the other day, I came across Acxiom’s update for their article, “What will be the biggest revenue drivers for data in 2016?” Here at American Name Services, our business model revolves around data, so naturally, I was curious. Jed Mole states in his article, “…nearly every invention, innovation or product these… Read More Acxiom’s Biggest Revenue Drivers for Data in 2016
As a first-time attendee of LeadsCon, I was impressed with the attendance and education at the show. The keynote speakers were informative and the content was very relevant. During the show, there were built-in networking opportunities. The exhibit hall was busy and exhibitors were meeting and talking all day to attendees. I would highly recommend… Read More LeadsCon 2016 Review
For the first time, in 50 years, The U.S. Postal Service has resumed the transportation of mail to Cuba. How this change will affect direct mail to the country is still yet to be determined, however, direct marketers will likely gain access to 11.27 million consumers in the country. Last month, ANS Execs visited Cuba… Read More American Name Services’ Executives Visit Cuba
Last week, Tiffanie made this tart and delicious smoothie! Here’s the recipe: 3/4 cup orange juice 1 cup cranberry juice 1 cup vanilla yogurt 1 tsp vanilla extract 2 bananas, sliced and frozen 1 cup frozen strawberries Put all ingredients in a blender and blend until smooth. Makes appx 3 servings.
Lindsey Lefevor (Account Executive and Social Media Marketer), recommends this article from DM News. I am an ad-blocking millennial, so this DM News article caught my attention. I can honestly say that the author, Perry Simpson, speaks the truth. Annoying pop-up ads on mobile devices lead to misclicks (and wasted money) and autoplay video ads that slow… Read More Ad-Blocking Millennials
True or False? In 2015, over half of email “opens” were on mobile devices. According to DM News’ recent article, the answer is true. Are your email campaigns mobile friendly? If not, you may want to reconsider. Learn more here: http://bit.ly/FruitfulEmail