Do you have questions about direct mail marketing? Don’t worry, you are not alone. Our team has compiled a list of frequently asked questions and answers below. If your question is not on the list, or you need more clarification, please do not hesitate to call or email us for more information at 800-434-1851 or info@a-names.com.
Q: I have a customer file, but I’m not sure about my customers’ common traits. How can I find out?
A: First, you need to specify what you would like to know about your customer. Do you want to know their average age or household income? Are they homeowners or renters? Send your data to a credible data analyst. They should be able to get your data cleaned up and run an analysis to tell you exactly who your customer is. We have partnered with West Coast Data for all of our data hygiene and analysis needs. They can even append your data, providing you with information like age, income, or interests. Call our sales team at American Name Services and they can be your one-stop source for data services and leads.
Q: What kind of consumer and business data is available?
A: You tell us the kind of data you need, and we can get it. We have both compiled and response data* with a wide variety of selections in the US and Internationally.
Q: How do I rent a list?
A: Contact a trusted list broker, such as American Name Services, and they can get you started. They would love to assist you in finding the best leads for your campaign. In fact, if you mention this blog post when you call, we’ll give you your first 500 leads absolutely FREE.**
Q: How do I track response?
A: Depending on your offer there are different methods of tracking. Your list broker can suggest the best method for the type of offer or method of response your campaign should have. Read our post on tracking direct mail reponse, here.
*Not sure if you should use response or compiled data? Click here for more info.
**Minimum 5,000 name order required for special offer. Contact our sales team at 800-434-1851 for more info.
