We all know that direct mail still works. And that the United States Postal Service is not going out of business. But in this multichannel digital driven society; how do we ensure that we are eliciting the response we need to justify the investment in direct mail? The answer is campaign tracking! In Craig Simpson’s… Read More Campaign Tracking: Questions, Strategies, and Tactics
American Name Services | Licensed Professionals File Decision Makers reached on the ANS Licensed Professionals File This complete comprehensive list of Business to Business Licensed Professionals is derived from a variety of sources with multiple verification processes. With over 90 licensed categories this database receives regular updates from industry-specific business organizations and directories, self-reported &… Read More Licensed Professionals File
Peach Cobbler Smoothie We love this healthy Peach Cobbler Smoothie that Lindsey made a few weeks ago! Here’s the recipe: 1/2 cup old-fashioned oats 1 1/2 cups frozen peaches (sliced) 1 cup Greek Gods Honey Vanilla Greek Yogurt 1/2 cup unsweetened vanilla almond milk 1 Tablespoon honey 1/4 teaspoon vanilla extract 1/2 teaspoon ground cinnamon Put… Read More Peach Cobbler Smoothie
Before we discuss the integral components of a mail piece, we must get one relevant best practice out of the way: the mailing list. Use a quality mailing list! Before you ever start creating a mail piece have a specific audience in mind. Target this audience. This could involve renting a mailing list from another… Read More The Mail Piece: A Message in a Bottle
USPS’s Digital Mail Program Will Go Nationwide in 2017 Some exciting things are happening at the United States Postal Service that could change your opinion of direct mail forever. USPS currently offers a free service called informed delivery (ID), a service that will soon be upgraded and greatly benefits those who engage in direct mail. As… Read More USPS’s Digital Mail Program – Nationwide in 2017
Understanding the Datacard The 10 Most Important Items to Help You Find the Highest Quality Leads in a Marketing List Before you can understand the parts of a datacard and what things to look for when determining if the records are a right fit for your business, you need to first understand what a datacard is. In… Read More Understanding the Datacard
Will the US Postal Service Fail? The US Postal Service is increasingly in the news, with media and citizens wondering if it will survive in this technology-driven era. The ‘New Yorker’ recently published a piece about the Postal Service being irrelevant in the public eye and implied that the USPS will fail. Direct Marketing News… Read More Will the US Postal Service Fail?