Direct Mail

Campaign Tracking: Questions, Strategies, and Tactics

We all know that direct mail still works. And that the United States Postal Service is not going out of business. But in this multichannel digital driven society; how do we ensure that we are eliciting the response we need to justify the investment in direct mail? The answer is campaign tracking! In Craig Simpson’s… Read More Campaign Tracking: Questions, Strategies, and Tactics

ANS Updates, Direct Mail, Email Blasts

Licensed Professionals File

American Name Services | Licensed Professionals File Decision Makers reached on the ANS Licensed Professionals File This complete comprehensive list of Business to Business Licensed Professionals is derived from a variety of sources with multiple verification processes. With over 90 licensed categories this database receives regular updates from industry-specific business organizations and directories, self-reported &… Read More Licensed Professionals File

Creative, Direct Mail, Marketing

The Mail Piece: A Message in a Bottle

Before we discuss the integral components of a mail piece, we must get one relevant best practice out of the way: the mailing list.  Use a quality mailing list!  Before you ever start creating a mail piece have a specific audience in mind. Target this audience. This could involve renting a mailing list from another… Read More The Mail Piece: A Message in a Bottle

Digital Marketing, Direct Mail, Email, Industry Events

USPS’s Digital Mail Program – Nationwide in 2017

USPS’s Digital Mail Program Will Go Nationwide in 2017 Some exciting things are happening at the United States Postal Service that could change your opinion of direct mail forever.  USPS currently offers a free service called informed delivery (ID), a service that will soon be upgraded and greatly benefits those who engage in direct mail.  As… Read More USPS’s Digital Mail Program – Nationwide in 2017