Looking to increase your bottom line? One of the most over-looked “gold mines” is a company’s existing customer file. We recommend these three strategies to make the most out of your customer file and increase revenue.
1. Rent It Out
Do you have a list of people that have responded to your seminar offer? Maybe your customer file is full of natural health enthusiasts, college students, or people who live in solar-powered homes. No matter the customer file, you can rent it for one-time use on direct mail or email marketing campaigns. To get the most out of renting your file, it is best to use a trusted list manager like American Name Services, who will market your file and manage rentals. For more information on list management, click here.
2. Model Your Customer File
Your customers have common traits, do you know what they are? If you’re looking to acquire new customers, wouldn’t it make sense to target people whose traits match the current customers? Our partner, West Coast Data Services, can analyze your customer file and create a “custom” mailing list, modeled after your current customer data. This takes the guessing game out of selecting a mailing list and can prevent wasting marketing budgets on records that don’t fit your target audience.
3. Re-target Your Existing Customers
Did you know that, on average, gaining a new customer costs 5x as much as keeping an existing one? Plus, existing customers are more likely to try your new products and spend more money than new ones.1 Keep in touch with your current customers by notifying them of new products, discounts, or birthday specials. This can be done through direct mail, social media, or email marketing. American Name Services can help re-target through any of these channels. For more info, click here.
By Lindsey Lefevor, Social Media Account Manager with American Name Services