Jill's Thoughts

Developing “best” practices, takes deliberate and mindful practice

I was recently sitting in a team sales and marketing meeting, the conversation was diverging, when out of my mouth comes, “Create best practices on a scale we can handle, then multiply”. In other words, what are the methods and processes we can manage right now? Let’s do those the best we can now, practice them,… Read More Developing “best” practices, takes deliberate and mindful practice

Data, Marketing

Big Data has Big Value

Big Data and Business I recently came across Wall Street Journal’s article, “The Big Mystery: What’s Big Data Really Worth?” and it got me thinking about the value of data. The topic brought up some interesting points of discussion including: obtaining revenue from your data, using it to acquire new customers, altering product lines to… Read More Big Data has Big Value