I was recently sitting in a team sales and marketing meeting, the conversation was diverging, when out of my mouth comes, “Create best practices on a scale we can handle, then multiply”. In other words, what are the methods and processes we can manage right now? Let’s do those the best we can now, practice them,… Read More Developing “best” practices, takes deliberate and mindful practice
Early in 2016 it was announced that American Name Services would be giving a “bonus” to each member of the ANS team for meeting our 2015 sales goal. The bonus was to be used to fund an ANS trip for each employee and a guest. Over the next several months, we will give a brief summary of… Read More ANS Trip 2016: Dallin in Scotland and London
How much money is your company wasting on postage, due to data neglect? Our ever-changing physical and online world dramatically impacts the overall performance of your customer file. Before you launch your next marketing campaign, consider these areas of focus for a healthier database: • Data Quality – Is the data clean? • Data Latency… Read More Data Waste – Are you Flushing Marketing Dollars Due to Data Neglect?
Big Data and Business I recently came across Wall Street Journal’s article, “The Big Mystery: What’s Big Data Really Worth?” and it got me thinking about the value of data. The topic brought up some interesting points of discussion including: obtaining revenue from your data, using it to acquire new customers, altering product lines to… Read More Big Data has Big Value
This delicious protein smoothie was made by Danielle. It tastes like chocolate-covered strawberries but is still so good for you! Make it for yourself using the recipe below: 1 cup frozen strawberries 1 cup vanilla almond milk 1/2 cup strawberry Greek yogurt 1/2 tbsp cocoa powder (optional) 1 scoop chocolate protein powder Put all ingredients… Read More Chocolate Strawberry Protein Smoothie
Want to really stand out in crowded mailboxes around the globe? Here are some things to consider if you want to stand out and be considered innovative in your mail piece production. Haven’t read Part 1? It’s the basics, content, and design, about making a direct mail piece. Heighten Anticipation & Extend the Connection Make… Read More The Innovative Mail Piece: Message In A Bottle