Some fantastic social media marketing questions are asked in HubSpot’s article 9 Questions to Ask Before Creating Another Social Media Account.
These questions are important to ask before starting any new social media platform, as not all all platforms are necessary for your company. We want you to spend your efforts and resources in the most efficient way in the most efficient places.
Of the 9 questions, we have narrowed it to three. These are priority to ask yourself before adding a new platform to your strategy. Or even before starting you marketing strategy.
Social Media Marketing – Strategy Questions:
- Is your company’s target audience on social media? Is your company’s target audience on the specific platform you are considering?
- Do you have the time and resources needed to build, monitor, and maintain each social media platform in your social media strategy? This includes building a following, creating content, and engaging with followers in real-time.
- How is social media more valuable to your company than other marketing activities?
Social media marketing is a time-consuming endeavor, but when done effectively will reward your company with a great return. You want to make sure that the customers you are trying to reach are there actively waiting to receive your content.
As you reflect on your social media marketing strategy, remember that social media marketing needs to be part of your all-inclusive omnichannel marketing strategy.
By Emily White, creative specialist at American Name Services