Having worked with the small and medium-sized business (SMB) sector over the last 20+ years, this article really spoke to our current Digital Marketing Landscape. We’ve watched the industry shift from strictly postal campaigns to phone, email, Google, Social Media and beyond. Because so many of the newer forms of marketing have only been around for a shorter period of time, many of today’s business owners just aren’t educated about what products and services will best serve their specific needs. With the demanding schedule that comes with being a small business owner, they don’t have the time to do it themselves.
“One of the biggest things SMBs need is advice, not just a product or service.” Small and medium-sized businesses want information that can help to guide their digital marketing strategies, and they want that information from people they trust — people that “get” the nuances of SMB businesses.” – Peter Newton, CEO of Propel Business Services and Chief Revenue Officer of GateHouse Media
One of the main objectives for our team at American Name Services has always been finding the right solution for each individual customer. We try to view our relationships with our clients as being their Marketing Division with a long-term value proposition. Our customized plans can fit any budget, and include anything from a brief consultation to complete management of social media and other digital marketing. I am excited for my team to help guide the SMB’s through this next phase of affordable digital marketing efforts.
How is your SMB managing the digital marketing trend?
Post by Jerry Williams, Partner at American Name Services