Looking to market your business on Facebook? The first step is to determine whether Facebook is a good fit for your company (which is likely). If you are a brick-and-mortar company that sells consumer products or services, it’s a great fit. Business to business marketers and those who have companies without a store front can definitely market successfully on Facebook, too, but the strategy may change a bit. Once you have determined Facebook to be a good marketing tool for your business, follow these 3 easy tips to get your business growing!
1. Complete your Facebook profile
Fill out the page or group information COMPLETELY. This includes (but is not limited to) a recognizable profile picture, website, contact information, and a complete “about” section. It’s helpful to have your profile picture match your other platforms, for easier recognition.
2. Upload your customer file to Facebook
Do you have a current customer file? If not, I highly recommend you start keeping track of customer information immediately. You can upload your current customer file, using phone numbers or email addresses, and use that information to re-target your current customers using boosted posts or targeted ads. Retaining a current customer is up to 25x cheaper than acquiring new ones, so this is an excellent option.
Your uploaded customer file can also be used to create lookalike audiences on Facebook. This means Facebook takes your customer file and creates an audience of completely new customers, similar to the traits of your current customers. Audiences with similar traits to your current customers generally results in higher response rates, so lookalike audiences are great for prospecting ads.
3. Use video
Facebook generates an average of 8 BILLION video views per day, and videos have an organic reach 135% greater than traditional photo posts. I really shouldn’t have to say more than that, but I will say that video quality is important. Make sure your lighting and audio are acceptable and that you upload the highest resolution possible.
One more video tip: LIVE video is viewed 3x longer than prerecorded video. Plus, the Facebook Algorithm places Facebook Live videos at the top of all of your page audience’s news feeds. That’s much better than the roughly 6% of people from your audience who will see prerecorded video or image posts.
Need more help marketing your business on Facebook? Send me an email at firstname.lastname@example.org or call me at 1-800-434-1851. I’d love to discuss how my team can help you.
By Lindsey Lefevor, Social Media Manager at American Name Services