Data, Data Driven Marketing, Marketing

Getting the ROI you Want Out of Your Data

There is no doubt that knowing exactly who will be most likely to buy your product or service is the golden question, but how do you find the answer? Being able to effectively sift through data is an excellent place to start. I recently read an article by Hal Conick from the American Marketing Association… Read More Getting the ROI you Want Out of Your Data

B2C, Marketing, Social Media

How to use Google + to grow your business

Facebook. Twitter. Instagram. Pinterest. YouTube. These are just a few of the many social networks in existence, but all of them are used as a medium to reach new customers, build stronger relationships with existing customers, and deal with customer issues. Businesses today must determine how much of their limited time and resources they are… Read More How to use Google + to grow your business

Data Driven Marketing, Direct Mail, Marketing

Direct Mail Isn’t Dead: 5 tips to make it work

American Name Services (ANS) got its start by providing companies with leads for direct mail. Over the last 20 years, as technologies have developed and transformed, so has ANS. Our services have grown and adapted to the ever-changing marketing world around us. Despite the years and changes, however, we have found that one direct marketing… Read More Direct Mail Isn’t Dead: 5 tips to make it work

Social Media

A Letter to Small Business Owners: Social Media Marketing

Dear small business owner, Congratulations on opening your own business! I commend you for going after your dreams. American Name Services is a small business that started with a dream when Jill Grammer-Williams started selling quality leads with her sisters from the kitchen of her apartment. We’ve since moved to our corporate office in Orem,… Read More A Letter to Small Business Owners: Social Media Marketing

ANS Updates, B2B, Data, Direct Mail, Marketing

Introducing The Business File from ANS

Introducing The Business File from American Name Services. B2B marketing just got more sophisticated. It’s time to get noticed by business professionals. Zero in on your ideal audience with our extensive firmographic information: business type, employee size, sales volume, years in business, minority ownership, credit capacity and social media URL, to name a few. The… Read More Introducing The Business File from ANS

Data, Data Driven Marketing

The Solution to Lead Generation

The difference between successful businesses and failures is often linked lead generation efforts. If a company is able to generate quality leads, then sales function well and the company is successful. However, if the company cannot generate quality leads, sales efforts struggle and often fail. Lead generation is a common problem many organizations face, but what… Read More The Solution to Lead Generation