TV shows like AMC’s wildly popular “Mad Men” lead people to believe that marketing and advertising are successful due to insanely intelligent and often inspired creative geniuses like Don Draper. If your company doesn’t have a Don Draper leading your creative charge, don’t worry. The saying still holds true, you can’t always believe everything you… Read More What is Data-Driven Marketing?
Why do companies engage in email marketing? Easy. Email marketing is the digital marketing channel with the highest ROI, and it’s not close. While email marketing does work, you still need to know what you are doing to be successful. In their article “ 17 Reason You’re an Email Marketing Rookie,” SparkPost covers 17 misunderstandings and myths… Read More Don’t Be an Email Marketing Rookie
If there is one thing that I’m good at, it’s speaking my mind. I’m an open book, take it or leave it. A couple of months ago, I read an article on Radical Candor that spoke to me. It was an article I could relate to, one that I felt was written almost with me… Read More What is Radical Candor?
We have talked a lot about the importance of having a social media presence for your business. Not only is it a good way to open up channels of communication with your customers, but also lets you know first-hand what your customers want. Having that kind of an edge on your product or service offering… Read More 3 Steps to Improve your Social Media Strategy
In the world of marketing, there’s a constant debate over whether or not direct mail is a worthy investment. ANS has been in the direct mail business for over 20 years. As a company, we’ve become more innovative and have expanded our marketing tool belt, but direct mail is still the most popular and responsive… Read More Direct Mail Marketing: Old School Yet Effective?
Early in 2016 it was announced that American Name Services would be giving a “bonus” to each member of the ANS team for meeting our 2015 sales goal. The bonus was to be used to fund an ANS trip for each employee and a guest. Over the next several months, we will give a brief summary of… Read More ANS Trip 2016: Collette in the Dominican Republic
Stop wasting time and money targeting businesses that won’t respond to your product or services! It’s time to get noticed by the business professionals in your niche. Target individuals within the following types of companies: Franchises – 1,782,389 available Fortune 1000 – 468,743 available Female Owned – 925,310 available Minority Owned – 386,433 available Non-Profit… Read More Targeting Business Professionals in Your Niche