1.0ANSinsightshttp://americannameservices.com/ansinsightsMichael Petersonhttp://americannameservices.com/ansinsights/author/mpeterson/rich600338<blockquote class="wp-embedded-content"><a href="http://americannameservices.com/ansinsights/2018/06/06/direct-mail-and-target-profiling/">Direct Mail and Target Profiling—Marketing Tools to Drive Response</a></blockquote> <script type='text/javascript'> <!--//--><![CDATA[//><!-- !function(d,l){"use strict";var e=!1,n=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){for(var r,i,a,s=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),c=0;c<n.length;c++)n[c].style.display="none";for(c=0;c<s.length;c++)if(r=s[c],e.source===r.contentWindow){if(r.removeAttribute("style"),"height"===t.message){if(1e3<(a=parseInt(t.value,10)))a=1e3;else if(~~a<200)a=200;r.height=a}if("link"===t.message)if(i=l.createElement("a"),a=l.createElement("a"),i.href=r.getAttribute("src"),a.href=t.value,o.test(a.protocol))if(a.host===i.host)if(l.activeElement===r)d.top.location.href=t.value}}},e)d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",t,!1),d.addEventListener("load",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf("MSIE 10"),i=!!navigator.userAgent.match(/Trident.*rv:11\./),a=l.querySelectorAll("iframe.wp-embedded-content"),s=0;s<a.length;s++){if(!(e=a[s]).getAttribute("data-secret"))t=Math.random().toString(36).substr(2,10),e.src+="#?secret="+t,e.setAttribute("data-secret",t);if(r||i)(t=e.cloneNode(!0)).removeAttribute("security"),e.parentNode.replaceChild(t,e)}}}}(window,document); //--><!]]> </script><iframe sandbox="allow-scripts" security="restricted" src="http://americannameservices.com/ansinsights/2018/06/06/direct-mail-and-target-profiling/embed/" width="600" height="338" title="“Direct Mail and Target Profiling—Marketing Tools to Drive Response” — ANSinsights" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://i1.wp.com/americannameservices.com/ansinsights/wp-content/uploads/2018/04/Direct-Mail-and-Target-Profiling.png?fit=560%2C315560315Direct mail is far from becoming obsolete. The industry still brings in $802.9 million in profit. When you combine direct mail with powerful target audience profiling tools, you can increase response rate. Read about three tools to help you increase the power of your direct mail campaign.