{"version":"1.0","provider_name":"ANSinsights","provider_url":"http:\/\/americannameservices.com\/ansinsights","author_name":"Patti Thompson","author_url":"http:\/\/americannameservices.com\/ansinsights\/author\/pthompson\/","title":"Three Reasons Why Direct Mail Still Works - ANSinsights","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"http:\/\/americannameservices.com\/ansinsights\/2013\/02\/13\/three-reasons-why-direct-mail-still-works\/\">Three Reasons Why Direct Mail Still Works<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t!function(d,l){\"use strict\";var e=!1,n=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var r,i,a,s=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),c=0;c<n.length;c++)n[c].style.display=\"none\";for(c=0;c<s.length;c++)if(r=s[c],e.source===r.contentWindow){if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(a=parseInt(t.value,10)))a=1e3;else if(~~a<200)a=200;r.height=a}if(\"link\"===t.message)if(i=l.createElement(\"a\"),a=l.createElement(\"a\"),i.href=r.getAttribute(\"src\"),a.href=t.value,o.test(a.protocol))if(a.host===i.host)if(l.activeElement===r)d.top.location.href=t.value}}},e)d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),d.addEventListener(\"load\",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),i=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),a=l.querySelectorAll(\"iframe.wp-embedded-content\"),s=0;s<a.length;s++){if(!(e=a[s]).getAttribute(\"data-secret\"))t=Math.random().toString(36).substr(2,10),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t);if(r||i)(t=e.cloneNode(!0)).removeAttribute(\"security\"),e.parentNode.replaceChild(t,e)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"http:\/\/americannameservices.com\/ansinsights\/2013\/02\/13\/three-reasons-why-direct-mail-still-works\/embed\/\" width=\"600\" height=\"338\" title=\"&#8220;Three Reasons Why Direct Mail Still Works&#8221; &#8212; ANSinsights\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","thumbnail_url":"https:\/\/i0.wp.com\/americannameservices.com\/ansinsights\/wp-content\/uploads\/2013\/02\/2013_02_12_DirectMail.jpg?fit=780%2C125","thumbnail_width":780,"thumbnail_height":125,"description":"The question is posed to me daily, \u201cDoes direct mail still work?\u201d As 17-year veterans of the Direct Marketing industry at American Name Services, we have seen an ebb and flow in response rates over the last ten years. Here are\u00a0three factors\u00a0that have recently created an\u00a0increase\u00a0in response rates: Total pieces in the mail have decreased&hellip; Read More"}