{"version":"1.0","provider_name":"ANSinsights","provider_url":"http:\/\/americannameservices.com\/ansinsights","author_name":"Patti Thompson","author_url":"http:\/\/americannameservices.com\/ansinsights\/author\/pthompson\/","title":"Direct Mail Offer Objectives - ANSinsights","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"http:\/\/americannameservices.com\/ansinsights\/2013\/06\/13\/direct-mail-offer-objectives\/\">Direct Mail Offer Objectives<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t!function(d,l){\"use strict\";var e=!1,n=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var r,i,a,s=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),c=0;c<n.length;c++)n[c].style.display=\"none\";for(c=0;c<s.length;c++)if(r=s[c],e.source===r.contentWindow){if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(a=parseInt(t.value,10)))a=1e3;else if(~~a<200)a=200;r.height=a}if(\"link\"===t.message)if(i=l.createElement(\"a\"),a=l.createElement(\"a\"),i.href=r.getAttribute(\"src\"),a.href=t.value,o.test(a.protocol))if(a.host===i.host)if(l.activeElement===r)d.top.location.href=t.value}}},e)d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),d.addEventListener(\"load\",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),i=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),a=l.querySelectorAll(\"iframe.wp-embedded-content\"),s=0;s<a.length;s++){if(!(e=a[s]).getAttribute(\"data-secret\"))t=Math.random().toString(36).substr(2,10),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t);if(r||i)(t=e.cloneNode(!0)).removeAttribute(\"security\"),e.parentNode.replaceChild(t,e)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"http:\/\/americannameservices.com\/ansinsights\/2013\/06\/13\/direct-mail-offer-objectives\/embed\/\" width=\"600\" height=\"338\" title=\"&#8220;Direct Mail Offer Objectives&#8221; &#8212; ANSinsights\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","thumbnail_url":"https:\/\/i2.wp.com\/americannameservices.com\/ansinsights\/wp-content\/uploads\/2013\/06\/2013_06_13_Offers.jpg?fit=780%2C125","thumbnail_width":780,"thumbnail_height":125,"description":"Aside from choosing the correct audience for a Direct Mail campaign through your targeted list, which I\u2019ll outline in part 2 of this article, determining what type of offer you utilize at it relates to your objective is paramount.\u00a0 The offer is an exchange between the mailer and the mailer recipient. The offer outlines what&hellip; Read More"}