Big Data Business Value

What value does Big Data really have in business?

A review of The Wall Street Journal’s article, “The Big Mystery: What’s Big Data Really Worth?” highlights a few interesting points of discussion for companies:

  • Obtaining revenue from existing data
  • Using data to acquire new customers
  • Using data to alter product lines to fit customer needs
  • Neglecting collected data affects business

Despite how easily it can be collected, data is a very powerful tool. Understanding how to apply Big Data to business strategy is one of the biggest obstacles a business might face. Is it worth it?

Find out more on the blog

American Name Services has assisted thousands of businesses worldwide. As the data intelligence behind marketing strategies and utilizing the world's vast databases combined with state-of-the-art technology, ANS provides unparalleled experience and customized partner relationships, helping clients realize the benefits of today's marketing strategies.

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