What value does Big Data really have in business?
A review of The Wall Street Journal’s article, “The Big Mystery: What’s Big Data Really Worth?” highlights a few interesting points of discussion for companies:
- Obtaining revenue from existing data
- Using data to acquire new customers
- Using data to alter product lines to fit customer needs
- Neglecting collected data affects business
Despite how easily it can be collected, data is a very powerful tool. Understanding how to apply Big Data to business strategy is one of the biggest obstacles a business might face. Is it worth it?
Find out more on the blog