How do Direct Mail and Digital Campaigns compare head to head?
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How do direct mail and digital campaigns compare in:
  • getting your consumers' attention?
  • eliciting an emotional response?
  • influencing purchasing decisions?
ANS’ David Fiso reviews Al Urbanski's article "Direct Mail Has a Greater Effect on Purchase Than Digital Ads” on the blog. See real scientific data that will help improve your marketing strategy.

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