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- In a recent Epsilon study, 53% of all respondents said they pay closer attention to mail over email.
- In 2001, first class mailings were at an all-time high of 103 MM. By contrast, in 2010 the US mailed just 78 MM: a quantity not seen since 1987. With less competition in the mail your message gets noticed.
- A recent USPS study revealed 98% of consumers retrieve mail from the mailbox the day it's delivered, and 77% sort through it immediately. It is a time-tested tactic that gets the job done.
- Direct mail spending will grow 5.8% to $47.8 billion this year according to the Winterberry Group. Mail also remains the largest channel in terms of direct marketing spending.
- According to the Direct Marketing Association, 33% of consumers go online in response to a direct mail campaign.
- Customers who interact over multiple channels are more loyal, purchase more and are more profitable than those contacted over a single channel keeping the combination of mail and email an important part of the marketing mix for customer retention and the nurturing of existing leads.
Effective direct marketers understand, support and leverage an integrated approach for customer acquisition. For most marketers, a campaign's effectiveness is contingent upon marrying traditional direct marketing tactics with digital technology. That is particularly true for new customer acquisition tactics.
For the last 15 years American Name Services has been creating success for businesses in their marketing campaigns. By combining relevant, targeted client data with the option of a Turnkey Postcard and Email joint marketing campaign, we’ve taken the best of what we’ve learned and packaged it for you in an easy-to-use, customizable 3-step process.
Based on Direct Mails’ proven 1-2% average response rate, select the package that won’t overwhelm your Sales Department. Call us today with questions or quotes on larger packages. |
