Knowing how to manage your data and segment your email lists for Email Marketing purposes is essential for maximizing your ROI. Below are some simple best practices for list management and data hygiene. List Management and Hygiene Best Practices Keep a clean list. As you email, have feedback loops set up with every ISP that offers… Read More Email List Management and Hygiene Best Practices
American Name Services is committed to the highest standards of email marketing best practices and overall effective ROI. Our clients trust us to provide them with superior service, results, brand name development, and the highest ROI. Because the world of email marketing is fast-paced and constantly changing, we want our clients are kept up-to-date on… Read More Email Marketing Best Practices
While many consumers today assume they know the laws governing direct marketing, they are usually unaware that there are lines direct marketers can cross and the rules tend to get a little hazy. For instance, a telephone interviewer is able to call numbers on the National Do-Not-Call Registry, but a telemarketer is not. A financial institution can… Read More Consumer & Customer Privacy Laws: National Do-Not-Call Registry
Segmenting Email Data Segmenting email data based on the results of an email campaign is a vital step in increasing email ROI. This enables you to target future campaigns based on recipient activity. A good email platform should provide a fairly granular view of the following metrics: Hard bounces Soft bounces Opens Clicks Maintaining a… Read More Segmenting Email Data Based on Response Variables
Copywriting is the backbone of any marketing effort—just as screenwriting is the same for the movie business—but in this increasingly high-tech industry, that’s been forgotten. With more multichannel campaigns, upgraded database marketing techniques and splashy self-mailers than ever before, the written word becomes an afterthought, literally … and this is not good, for any direct… Read More 7 Copywriting Essentials
While many consumers today assume they know the laws governing direct marketing, they are usually unaware that there are lines direct marketers can cross and the rules tend to get a little hazy. For instance, a telephone interviewer is able to call numbers on the National Do-Not-Call Registry, but a telemarketer is not. A financial institution can… Read More Consumer & Customer Privacy Laws: The Gramm-Leech-Bliley Act
The information in this post has been updated. To view the newer post, click here. Keeping your customer data up-to-date and clean can be a daunting task. Here we have a few suggestions for maintaining your list and making sure that it’s as effective as it can be at a moment’s notice. Segmenting data makes… Read More Data Hygiene Best Practices