Digital Marketing, Social Media

DSLR Camera Basics | Photo Marketing Series

You may have been producing your social media image content with your phone for a while now. It’s looking great and your followers are reacting well! But are you ready to give your images a little boost? Diving into the world of digital single-lens reflex (DSLR) photography will get you there. Today you’ll learn about:… Read More DSLR Camera Basics | Photo Marketing Series

Digital Marketing, Marketing, Social Media

How are your #SocialListening skills?

Marketers have a tendency to shout from the rooftops to get the attention of potential customers to their products or services. Excessive use of promotions in advertising can become overpowering and appear pushy or gimmicky. We know from experience that most people don’t want to be shouted at. Instead, people want an authentic relationship. Marketers… Read More How are your #SocialListening skills?

Digital Marketing, Social Media

Are You Losing Potential Customers to the Instagram Shadowban?

Are you using Instagram in your social media marketing arsenal? Instagram can be a valuable tool to market your business, if you use it correctly. Instagram has recently started policing those who violate their terms of service. This policing is known as shadowbanning, and can bring reach and engagement to a screeching halt. What is… Read More Are You Losing Potential Customers to the Instagram Shadowban?

Data Driven Marketing, Marketing

How to get from PROBLEM to sustainable SOLUTION

Several years ago I saw a YouTube video titled, “It’s not about the nail.” Watching this really hit home for me as I identified with the husband in the video. He immediately begins problem-solving as his wife explains the pressure and pain she is feeling in her head. During the video, the wife literally has… Read More How to get from PROBLEM to sustainable SOLUTION

Social Media

Case Study: Social Media & SEO Increase Clientele by 300%

Background In recent past, Trash Unlimited spent $2500 per year on advertisements in the yellow pages of the local phone book. There was not a great return on investment. With planning a consistent work, the company made great improvements. Are you curious to know the impact of Search Engine Optimization (SEO), social media marketing, and… Read More Case Study: Social Media & SEO Increase Clientele by 300%

Digital Marketing

Video Tips for Marketing Branding Strategies

Online video is taking over the internet and becoming bigger than TV. Its pattern of growth has consistently expanded and is projected to dominate more than 80% of all web traffic by 2019, according to the Cisco’s Visual Networking Index. YouTube, Facebook, and Snapchat have been major drivers in this growth with their video posting capabilities,… Read More Video Tips for Marketing Branding Strategies

Digital Marketing, Social Media

3 Powerful Facebook Tools To Grow Your Business

  Our blog has talked a lot about the value of using social media for business. That said, you might be wondering which Facebook tools are perhaps the most valuable. Facebook is continuously working to provide products and solutions for all users to connect people and foster a world-wide community. This post will explain how to… Read More 3 Powerful Facebook Tools To Grow Your Business

Content Marketing, Data Driven Marketing, Digital Marketing, Social Media

3 Reasons Your Content Marketing Isn’t Working

In March, I exhibited at Leads Con Las Vegas with ANS. While there, I attended a breakout session on content marketing by Arnie Keunn, founder of Vertical Measures. He brought up some great points that I’d like to share. “Content marketing” is a term many marketers loosely use. To ensure we are on the same… Read More 3 Reasons Your Content Marketing Isn’t Working