On Cyber Monday 2017, desktop e-commerce sales amounted to 3.36 billion US dollars, up from 2.67 billion US dollars in the previous year. This figure represents a 26% year-on-year growth. [source] That’s a lot of dough! Maybe it’s time for you to get serious about your holiday email marketing. The holidays are a time of… Read More Email Marketing Tips for a Piece of the Holiday Pie
Maybe I am just sentimental, but I am a sucker for a good romance movie. One of my particular favorites is You’ve Got Mail, a charming story of rival bookstore owners who fall in love through an exchange of anonymous emails. With every chime of “You’ve got mail,” from their AOL email inboxes, the couple… Read More Five Tips to Make Sure Your Subscribers Hear, “You’ve Got Mail”
What is SEO? SEO stands for Search Engine Optimization. Search Engine Optimization is the practice of making your website discoverable on Google. Let’s say you run an Italian eatery in the midst of New York City. I’ve never been to New York City, but I’m going to assume there are a lot of Italian restaurants… Read More SEO Basics | Getting Found on Google Made Easy
What do vinyl records, 35mm film cameras, physical paper books, and direct mail all seem to have in common? If you answered that they are all used by people born before 1980, you are probably right! But, what is most surprising is that these are things that are making a comeback with millennials as well.… Read More A Millennial’s Take on Millennials & Direct Mail
You may have been producing your social media image content with your phone for a while now. It’s looking great and your followers are reacting well! But are you ready to give your images a little boost? Diving into the world of digital single-lens reflex (DSLR) photography will get you there. Today you’ll learn about:… Read More DSLR Camera Basics | Photo Marketing Series
Did you know that more than 90% of visitors who read your headline also read your call-to-action (CTA)? A strong call to action is one of the most critical elements of your creative. However, one study suggests that 70% of small business don’t have a CTA anywhere on their website! When creating a CTA, make… Read More Call-to-Action FAQs for Higher Response
Marketers have a tendency to shout from the rooftops to get the attention of potential customers to their products or services. Excessive use of promotions in advertising can become overpowering and appear pushy or gimmicky. We know from experience that most people don’t want to be shouted at. Instead, people want an authentic relationship. Marketers… Read More How are your #SocialListening skills?
Are you using Instagram in your social media marketing arsenal? Instagram can be a valuable tool to market your business, if you use it correctly. Instagram has recently started policing those who violate their terms of service. This policing is known as shadowbanning, and can bring reach and engagement to a screeching halt. What is… Read More Are You Losing Potential Customers to the Instagram Shadowban?
Several years ago I saw a YouTube video titled, “It’s not about the nail.” Watching this really hit home for me as I identified with the husband in the video. He immediately begins problem-solving as his wife explains the pressure and pain she is feeling in her head. During the video, the wife literally has… Read More How to get from PROBLEM to sustainable SOLUTION
Background In recent past, Trash Unlimited spent $2500 per year on advertisements in the yellow pages of the local phone book. There was not a great return on investment. With planning a consistent work, the company made great improvements. Are you curious to know the impact of Search Engine Optimization (SEO), social media marketing, and… Read More Case Study: Social Media & SEO Increase Clientele by 300%