Digital Marketing

Video Tips for Marketing Branding Strategies

Online video is taking over the internet and becoming bigger than TV. Its pattern of growth has consistently expanded and is projected to dominate more than 80% of all web traffic by 2019, according to the Cisco’s Visual Networking Index. YouTube, Facebook, and Snapchat have been major drivers in this growth with their video posting capabilities,… Read More Video Tips for Marketing Branding Strategies

Digital Marketing, Social Media

3 Powerful Facebook Tools To Grow Your Business

  Our blog has talked a lot about the value of using social media for business. That said, you might be wondering which Facebook tools are perhaps the most valuable. Facebook is continuously working to provide products and solutions for all users to connect people and foster a world-wide community. This post will explain how to… Read More 3 Powerful Facebook Tools To Grow Your Business

Content Marketing, Data Driven Marketing, Digital Marketing, Social Media

3 Reasons Your Content Marketing Isn’t Working

In March, I exhibited at Leads Con Las Vegas with ANS. While there, I attended a breakout session on content marketing by Arnie Keunn, founder of Vertical Measures. He brought up some great points that I’d like to share. “Content marketing” is a term many marketers loosely use. To ensure we are on the same… Read More 3 Reasons Your Content Marketing Isn’t Working

Social Media

A Letter to Small Business Owners: Social Media Marketing

Dear small business owner, Congratulations on opening your own business! I commend you for going after your dreams. American Name Services is a small business that started with a dream when Jill Grammer-Williams started selling quality leads with her sisters from the kitchen of her apartment. We’ve since moved to our corporate office in Orem,… Read More A Letter to Small Business Owners: Social Media Marketing

Digital Marketing, Marketing

SMBs and Digital Marketing

Having worked with the small and medium-sized business (SMB) sector over the last 20+ years, this article really spoke to our current Digital Marketing Landscape. We’ve watched the industry shift from strictly postal campaigns to phone, email, Google, Social Media and beyond. Because so many of the newer forms of marketing have only been around for a… Read More SMBs and Digital Marketing

Social Media

Social Media Marketing, Building A Cooperative Team

Here at ANS, we have learned that just like in Ann Mills’ article Why Social Media Management Takes a Village, effective social media marketing management takes a well-functioning team working within a well-organized company. “The process is fluid and complex, and to execute it well, we must PLAN, THINK, COLLABORATE, and MEASURE with rigor and… Read More Social Media Marketing, Building A Cooperative Team

Digital Marketing, Direct Mail, Email, Industry Events

USPS’s Digital Mail Program – Nationwide in 2017

USPS’s Digital Mail Program Will Go Nationwide in 2017 Some exciting things are happening at the United States Postal Service that could change your opinion of direct mail forever.  USPS currently offers a free service called informed delivery (ID), a service that will soon be upgraded and greatly benefits those who engage in direct mail.  As… Read More USPS’s Digital Mail Program – Nationwide in 2017