Data, Data Driven Marketing

How to Present Data and Make it Exciting

  We have all heard the saying that a picture paints 1000 words. But does the quality of the picture matter? Of course, it does. There are many tools that make presenting information intuitive. Understanding how to harness those tools for a brilliant end product is the challenge. To present data and make it exciting,… Read More How to Present Data and Make it Exciting

Data Driven Marketing, Marketing, Social Media

List Spotlight: Preferred Consumer file for Social Media

    Ramp up your social media efforts with the Preferred Consumer file from ANS. Ramp up your social media efforts with the Preferred Consumer file from ANS. Reach your current customers in new ways. We will add missing email and telephone information to your customer file. The updated file can then be uploaded to… Read More List Spotlight: Preferred Consumer file for Social Media

Data Driven Marketing

The Power of Storytelling & Influencer Marketing

Before I entered the world of marketing, I studied health promotion. I learned a lot about behavior change theories, how to become an influencer, and leading others to changed behavior. In one of my classes, I was assigned to read Influencer: The Power to Change Anything by Kerry Patterson. In his book, Patterson outlines a… Read More The Power of Storytelling & Influencer Marketing

Data, Data Driven Marketing

Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report

Your customers have a story to tell.  A data profile report from American Name Services will ensure that you hear them. How ANS creates a Customer Profile Report Utilizing your customer database, ANS matches the customer’s individual record against our national consumer and business databases. The match will provide information within the database about each individual’s demographic,… Read More Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report

Data Driven Marketing, Digital Marketing, Industry Events

Tips to Improve PPC Lead Generating Campaigns

While exhibiting at LeadsCon in Las Vegas, I attended a workshop on leveraging paid search as an effective tool for lead generation facilitated by Dennis Coombes. I learned several valuable insights for using data-driven marketing to improve PPC campaigns, here are some highlights: Work Backwards Often times companies plan their PPC budget by looking at… Read More Tips to Improve PPC Lead Generating Campaigns

Content Marketing, Data Driven Marketing, Digital Marketing, Social Media

3 Reasons Your Content Marketing Isn’t Working

In March, I exhibited at Leads Con Las Vegas with ANS. While there, I attended a breakout session on content marketing by Arnie Keunn, founder of Vertical Measures. He brought up some great points that I’d like to share. “Content marketing” is a term many marketers loosely use. To ensure we are on the same… Read More 3 Reasons Your Content Marketing Isn’t Working

Data, Data Driven Marketing

What is Data-Driven Marketing?

TV shows like AMC’s wildly popular “Mad Men” lead people to believe that marketing and advertising are successful due to insanely intelligent and often inspired creative geniuses like Don Draper. If your company doesn’t have a Don Draper leading your creative charge, don’t worry. The saying still holds true, you can’t always believe everything you… Read More What is Data-Driven Marketing?

Data, Data Driven Marketing, Marketing

Getting the ROI You Want Out of Your Data

There is no doubt that knowing exactly who will be most likely to buy your product or service is the golden question, but how do you find the answer? Being able to effectively sift through data is an excellent place to start. I recently read an article by Hal Conick from the American Marketing Association… Read More Getting the ROI You Want Out of Your Data