B2C, Data, Data Driven Marketing, Marketing

Porridge, a Broken Chair, and the Data Behind It

We’ve all heard the story of Goldilocks. She was a sweet but foolish little girl whose poor decisions could’ve left her facing charges of breaking and entering. It all started with Goldilocks taking a stroll through the woods near her house. There she found an unfamiliar cottage and entered when her knocks at the door… Read More Porridge, a Broken Chair, and the Data Behind It

Data Driven Marketing, Digital Marketing, Direct Mail

ANS Top-Performing Marketing Tips Roundup

Looking for our most popular marketing tips? You’ve come to the right place. This is a roundup of our most popular tips through the years.   Here’s a little direct marketing tip for your Tuesday.  It’s amazing how altering one little word or phrase can make a big difference for email subject lines or mail pieces.… Read More ANS Top-Performing Marketing Tips Roundup

Data Driven Marketing

Target Market Research Tools for Data-Driven Marketing

Who is Your Target Market? I was recently chatting with a new social media client to understand their target market before I put together their custom social media strategy. They were able to tell me an average age range, gender ratio, and a common interest. They knew a little bit about their ideal customer, but… Read More Target Market Research Tools for Data-Driven Marketing

Data Driven Marketing, Marketing

How to get from PROBLEM to sustainable SOLUTION

Several years ago I saw a YouTube video titled, “It’s not about the nail.” Watching this really hit home for me as I identified with the husband in the video. He immediately begins problem-solving as his wife explains the pressure and pain she is feeling in her head. During the video, the wife literally has… Read More How to get from PROBLEM to sustainable SOLUTION

Data, Data Driven Marketing

Gain Ideal Customers with Data Modeling

When it comes to business, we all have our “favorite” customers. As a retail clerk, your favorite customer might be Susan, the woman who comes in to buy gifts for her friends and family each month. She’s low-maintenance, polite, and always remembers your name.  Maybe you’re the CMO of a large business software company. In… Read More Gain Ideal Customers with Data Modeling

Data Driven Marketing, Marketing, Social Media

List Spotlight: Preferred Consumer file for Social Media

    Ramp up your social media efforts with the Preferred Consumer file from ANS. Ramp up your social media efforts with the Preferred Consumer file from ANS. Reach your current customers in new ways. We will add missing email and telephone information to your customer file. The updated file can then be uploaded to… Read More List Spotlight: Preferred Consumer file for Social Media