B2C, Data, Data Driven Marketing, Marketing

Porridge, a Broken Chair, and the Data Behind It

We’ve all heard the story of Goldilocks. She was a sweet but foolish little girl whose poor decisions could’ve left her facing charges of breaking and entering. It all started with Goldilocks taking a stroll through the woods near her house. There she found an unfamiliar cottage and entered when her knocks at the door… Read More Porridge, a Broken Chair, and the Data Behind It

Data Driven Marketing, Digital Marketing, Direct Mail

ANS Top-Performing Marketing Tips Roundup

Looking for our most popular marketing tips? You’ve come to the right place. This is a roundup of our most popular tips through the years.   Here’s a little direct marketing tip for your Tuesday.  It’s amazing how altering one little word or phrase can make a big difference for email subject lines or mail pieces.… Read More ANS Top-Performing Marketing Tips Roundup

Data Driven Marketing

Target Market Research Tools for Data-Driven Marketing

Who is Your Target Market? I was recently chatting with a new social media client to understand their target market before I put together their custom social media strategy. They were able to tell me an average age range, gender ratio, and a common interest. They knew a little bit about their ideal customer, but… Read More Target Market Research Tools for Data-Driven Marketing

Data Driven Marketing, Marketing, Social Media

List Spotlight: Preferred Consumer file for Social Media

    Ramp up your social media efforts with the Preferred Consumer file from ANS. Ramp up your social media efforts with the Preferred Consumer file from ANS. Reach your current customers in new ways. We will add missing email and telephone information to your customer file. The updated file can then be uploaded to… Read More List Spotlight: Preferred Consumer file for Social Media