Increase ROI from Marketing Spends with Direct Mail In the age of email and digital advertising, it may come as a surprise that many businesses still spend millions of dollars annually on direct mail. Why? Because it still works! Direct mail boasted amazing response rates in 2018 – 9% for house lists and 4.9% for… Read More Direct Mail Guide: Introduction (Part 1 of 4)
We live in the age of data and analytics. The information available today far surpasses that of ten years ago, or even ten months ago. Consumers are continually creating data as they surf the web, view or download content, and make purchases. Unfortunately, many businesses are only able to collect a few small pieces of… Read More Stop. Marketing. Blind.
Due to privacy concerns, the client this case study was written about will be referred to as Company XYZ. Background Company XYZ is a merchant services company. They provide equipment and services for credit card and e-commerce payment processing to both large and small businesses. Their national reach includes a 300-employee call center and data… Read More Case Study: The Value of Customized Data
Do you remember the “good old days” back in high school when everyone was part of a clique? The majority of this lumping groups was based on people that only had one thing in common. If you haven’t broken the habit of stereotyping yet, it’s time. Do it for your company. Like in high school,… Read More Quit Stereotyping Your Clients
I know I’m not the only person who’s been hearing “data-driven” in business conversations all over. So I ask myself, “What progress are we as a marketing community making toward data-driven email?” With email technology at your fingertips, there are tools and tactics you can use to make your campaigns more effective. The three tips… Read More 3 Keys to Data-Driven Email
We’ve all heard the story of Goldilocks. She was a sweet but foolish little girl whose poor decisions could’ve left her facing charges of breaking and entering. It all started with Goldilocks taking a stroll through the woods near her house. There she found an unfamiliar cottage and entered when her knocks at the door… Read More Porridge, a Broken Chair, and the Data Behind It
Looking for our most popular marketing tips? You’ve come to the right place. This is a roundup of our most popular tips through the years. Here’s a little direct marketing tip for your Tuesday. It’s amazing how altering one little word or phrase can make a big difference for email subject lines or mail pieces.… Read More ANS Top-Performing Marketing Tips Roundup
Who is Your Target Market? I was recently chatting with a new social media client to understand their target market before I put together their custom social media strategy. They were able to tell me an average age range, gender ratio, and a common interest. They knew a little bit about their ideal customer, but… Read More Target Market Research Tools for Data-Driven Marketing
Business leads are like kale. When my husband & I first got married, and after closing on our first house, we ran over to Costco to sign up for membership. We were incredibly excited about all the prospects. So much bacon! Toilet paper packages that barely fit in my car! I don’t think that I… Read More Business Leads, Warehouse Stores, and Kale
Several years ago I saw a YouTube video titled, “It’s not about the nail.” Watching this really hit home for me as I identified with the husband in the video. He immediately begins problem-solving as his wife explains the pressure and pain she is feeling in her head. During the video, the wife literally has… Read More How to get from PROBLEM to sustainable SOLUTION