Creative, Direct Mail

The Innovative Mail Piece: Message In A Bottle

Want to really stand out in crowded mailboxes around the globe? Here are some things to consider if you want to stand out and be considered innovative in your mail piece production. Haven’t read Part 1? It’s the basics, content, and design, about making a direct mail piece. Heighten Anticipation & Extend the Connection Make… Read More The Innovative Mail Piece: Message In A Bottle

Creative, Marketing, Social Media

Silent Shorts: Thoughts on Social Media Video

As my mind wandered during a social video presentation*, it made an interesting connection. Film originated as moving images without color or sound in the 1890s. Approximately 120 years later we’ve come full circle, as the best social videos are soundless shorts. So much has changed, as technology goes. Most individuals in the world have… Read More Silent Shorts: Thoughts on Social Media Video