Creative, Jerry's Thoughts

A Manger’s Guide to Diagnosing a Creativity-Suppressing Environment

In an IBM survey of more than 1,500 executives, creativity was widely ranked as the number one determinant of business success—above discipline, management, and even vision. Further, another study indicated that 80 percent of executives anticipate increasing complexity in their industry, yet only 49 percent believe their organization will be able to adapt to the change. With this changing landscape, fostering… Read More A Manger’s Guide to Diagnosing a Creativity-Suppressing Environment

Creative, Data, Digital Marketing, Direct Mail, Email, Marketing

No Event Attendees? Try Our Event Marketing Timeline

When it comes to hosting an event, it often seems no matter how good the idea, product, program, or training, it’s a challenge to translate the aspiration of a full house of enthused listeners to even a few attendees. However, with the right marketing, an event can be a success. ANS specializes in helping seminar… Read More No Event Attendees? Try Our Event Marketing Timeline

Creative, Data

Data Design

  When you hear the word “data”, analytics, insights, or numbers may come to mind. My mind goes to target audiences, direction, and design. We all joke that my job at ANS is to “make things look pretty.” Making something pretty is only half the goal though. It doesn’t matter how pretty a show poster,… Read More Data Design

Creative, Digital Marketing

Adobe MAX 2017

Adobe MAX Overview Adobe MAX is The Creativity Conference. If you work in marketing, web design, graphic design, or another creative field, you may have heard of Adobe MAX. During its annual gathering, Adobe gathers the best creative minds, talents, and companies together to push the boundaries of creativity. During the conference, attendees experience a… Read More Adobe MAX 2017

Creative, Marketing, Social Media

Silent Shorts: Thoughts on Social Media Video

As my mind wandered during a social video presentation*, it made an interesting connection. Film originated as moving images without color or sound in the 1890s. Approximately 120 years later we’ve come full circle, as the best social videos are soundless shorts. So much has changed, as technology goes. Most individuals in the world have… Read More Silent Shorts: Thoughts on Social Media Video