A solid content strategy is vital to campaign success. Pushing out quality content yields desirable results, but unfortunately creating all that content can require an overwhelming amount of time, especially for a small marketing team. What is the solution to continue producing quality content without spending so much time on creation? Recontent. That is, re-purposing… Read More Recontent: A Marketing Content Strategy
You may have been producing your social media image content with your phone for a while now. It’s looking great and your followers are reacting well! But are you ready to give your images a little boost? Diving into the world of digital single-lens reflex (DSLR) photography will get you there. Today you’ll learn about:… Read More DSLR Camera Basics | Photo Marketing Series
Two major aspects of social media marketing are words and pictures. Of these two, most people are drawn in by images. In terms of social media, books, articles, and anything else in life, people are drawn to color, light, shapes and whatever is aesthetically pleasing to their eye. That’s why when scrolling through an Instagram feed,… Read More Smartphone Photography Basics | Photo Marketing Series
Marketers have a tendency to shout from the rooftops to get the attention of potential customers to their products or services. Excessive use of promotions in advertising can become overpowering and appear pushy or gimmicky. We know from experience that most people don’t want to be shouted at. Instead, people want an authentic relationship. Marketers… Read More How are your #SocialListening skills?
Are you using Instagram in your social media marketing arsenal? Instagram can be a valuable tool to market your business, if you use it correctly. Instagram has recently started policing those who violate their terms of service. This policing is known as shadowbanning, and can bring reach and engagement to a screeching halt. What is… Read More Are You Losing Potential Customers to the Instagram Shadowban?
October 21st marked the second birthday of our social media team! It’s hard to believe we began this journey just two years ago. In honor of our birthday, we’d like to share the top 5 “rookie mistakes” we made during our first year in hopes that we can spare you from making them yourselves. Trying… Read More Social Media Marketing Rookie Mistakes
Background In recent past, Trash Unlimited spent $2500 per year on advertisements in the yellow pages of the local phone book. There was not a great return on investment. With planning a consistent work, the company made great improvements. Are you curious to know the impact of Search Engine Optimization (SEO), social media marketing, and… Read More Case Study: Social Media & SEO Increase Clientele by 300%
Instagram Marketing Social media as a tool for business marketing has taken the world by storm. One of the top platforms used for business marketing is Instagram. Since its debut in 2010, Instagram has reached over 700 million users. Of those 700 million users, it’s estimated that a little over 8 million of those are… Read More Marketing Your Business Through Instagram
Facebook is approaching 2 billion monthly users, and CEO Mark Zuckerberg pivots on the company’s mission. Almost since its origin, Facebook has focused on giving people “the power to share and make the world more open and connected.” Now Zuckerberg realizes that the company needs to do more. As an all-star player in social media, there… Read More Facebook’s New Mission, A Social Media Battle for Good
Facebook ads offer a variety of marketing methods to choose from, but which is best? The method we found to be the game changer is the customer file upload with a lookalike audience. We recently ran two major social media campaigns with one key difference, the way we targeted our paid advertising. Both were B2B… Read More ANSInsights Case Study: Targeting Facebook Ads