One of the first things your consumers see when they receive an email from you is the subject line. Often, the subject line serves as the determining factor in your email being opened, deleted, or marked as spam. There are a lot of different strategies companies employ in their subject line copywriting; the results range… Read More The Art of Subject Line Copywriting
A solid content strategy is vital to campaign success. Pushing out quality content yields desirable results, but unfortunately creating all that content can require an overwhelming amount of time, especially for a small marketing team. What is the solution to continue producing quality content without spending so much time on creation? Recontent. That is, re-purposing… Read More Recontent: A Marketing Content Strategy
With the rise of content marketing, the benefits are becoming more widely understood–quality inbound leads, brand awareness, customer loyalty, increased traffic, just to name a few–making content marketing one the most effective forms of advertising for one’s products or services. So why the heck is 1 out of 10 businesses still missing out on the… Read More Five Common Fears of Content Marketing and What the Office Has to Say About It
In March, I exhibited at Leads Con Las Vegas with ANS. While there, I attended a breakout session on content marketing by Arnie Keunn, founder of Vertical Measures. He brought up some great points that I’d like to share. “Content marketing” is a term many marketers loosely use. To ensure we are on the same… Read More 3 Reasons Your Content Marketing Isn’t Working