Creative, Direct Mail

The Innovative Mail Piece: Message In A Bottle

Want to really stand out in crowded mailboxes around the globe? Here are some things to consider if you want to stand out and be considered innovative in your mail piece production. Haven’t read Part 1? It’s the basics, content, and design, about making a direct mail piece. Heighten Anticipation & Extend the Connection Make… Read More The Innovative Mail Piece: Message In A Bottle

Creative, Direct Mail, Marketing

The Mail Piece: A Message in a Bottle

Before we discuss the integral components of a mail piece, we must get one relevant best practice out of the way: the mailing list.  Use a quality mailing list!  Before you ever start creating a mail piece have a specific audience in mind. Target this audience. This could involve renting a mailing list from another… Read More The Mail Piece: A Message in a Bottle

Digital Marketing, Direct Mail, Email, Industry Events

USPS’s Digital Mail Program – Nationwide in 2017

USPS’s Digital Mail Program Will Go Nationwide in 2017 Some exciting things are happening at the United States Postal Service that could change your opinion of direct mail forever.  USPS currently offers a free service called informed delivery (ID), a service that will soon be upgraded and greatly benefits those who engage in direct mail.  As… Read More USPS’s Digital Mail Program – Nationwide in 2017