In the world of marketing, there’s a constant debate over whether or not direct mail is a worthy investment. ANS has been in the direct mail business for over 20 years. As a company, we’ve become more innovative and have expanded our marketing tool belt, but direct mail is still the most popular and responsive… Read More Direct Mail Marketing: Old School Yet Effective?
American Name Services (ANS) got its start by providing companies with leads for direct mail. Over the last 20 years, as technologies have developed and transformed, so has ANS. Our services have grown and adapted to the ever-changing marketing world around us. Despite the years and changes, however, we have found that one direct marketing… Read More Direct Mail Isn’t Dead: 5 tips to make it work
Is direct mail still relevant? I went to college and earned my degree in marketing over the last few years. With the digital age booming as it is, a lot of focus was placed on teaching digital marketing practices. My degree included classes like digital marketing, web analytics, and social media marketing. In fact, the… Read More The Truth About Direct Mail
Joy Gendusa gives some great information in an article titled “5 Questions You MUST Ask Before Buying a Mailing List”. The first points given are the most important to understand: mailing lists can be hard to understand and finding the right one for your business can be difficult. With these things in mind, it is important not… Read More Mailing Lists – the 5 Questions You MUST Ask!
A Scientific Study Today’s world is becoming more and more digital. The change is not just in how information is accessed, but also in how it is presented. As marketing transitions from physical to digital, is it getting better? Are the digital ads replacing physical ads as the most effective strategy? DM News’ article, Direct mail Has a Greater Effect on Purchase Than Digital Ads by Al… Read More Direct Mail vs Digital Ads
Want to really stand out in crowded mailboxes around the globe? Here are some things to consider if you want to stand out and be considered innovative in your mail piece production. Haven’t read Part 1? It’s the basics, content, and design, about making a direct mail piece. Heighten Anticipation & Extend the Connection Make… Read More The Innovative Mail Piece: Message In A Bottle
In “The 12 Most Common Direct Mail Mistakes…And How to Avoid Them” by Robert W. Bly, we are taught several common mistakes direct marketers make that worsen their direct mail results. I’d like to discuss two key points that can help you stay away from these potential mistakes. 1. Research: The very first mistake that… Read More The 12 Most Common Direct Mail Mistakes
We all know that direct mail still works. And that the United States Postal Service is not going out of business. But in this multichannel digital driven society; how do we ensure that we are eliciting the response we need to justify the investment in direct mail? The answer is campaign tracking! In Craig Simpson’s… Read More Campaign Tracking: Questions, Strategies, and Tactics
Before we discuss the integral components of a mail piece, we must get one relevant best practice out of the way: the mailing list. Use a quality mailing list! Before you ever start creating a mail piece have a specific audience in mind. Target this audience. This could be through renting a mailing list from… Read More The Mail Piece: A Message in a Bottle
USPS’s Digital Mail Program Will Go Nationwide in 2017 Some exciting things are happening at the United States Postal Service that could change your opinion of direct mail forever. USPS currently offers a free service called informed delivery (ID), a service that will soon be upgraded and greatly benefits those who engage in direct mail. As… Read More USPS’s Digital Mail Program – Nationwide in 2017