Direct Mail, Marketing

Five Shocking Facts About Direct Mail

When the city of Metropolis is in need of rescue from tyranny and trouble, their hero comes flying in to save. Surprisingly, however, it seems that often Metropolis’ citizens failed to recognize their airborne rescuer. “It’s a bird! It’s a plane! It’s….Superman!” Like Superman, direct mail is often an unrecognized and unsung hero. With the… Read More Five Shocking Facts About Direct Mail

Direct Mail, Mailing List

Want to Know Where Event Attendees Are Coming From? Response Tracking Can Help.

In spite of the rise of digital and social media marketing, we emphatically announce, “Direct mail is not dead!” In fact, direct mail still produces a 5.1% response rate. To put that in perspective, the DMA (Data & Marketing Association) reports that the response rates of email and social media marketing are 0.5% and 0.2%,… Read More Want to Know Where Event Attendees Are Coming From? Response Tracking Can Help.