Direct Mail, Marketing

Solving the Problem of Marketing

The Problem of Marketing In any business, marketing plays a vital role in the success or failure of the company. Mediocre products with brilliant marketing are often very successful while fantastic products with poor marketing can fail. Should marketers use social media, direct mail, AdWords, print ads, billboards, email, or all of the above? Should… Read More Solving the Problem of Marketing

Direct Mail, Marketing, Millennials

A Millennial’s Take on Millennials & Direct Mail

What do vinyl records, 35mm film cameras, physical paper books, and direct mail all seem to have in common? If you answered that they are all used by people born before 1980, you are probably right! But, what is most surprising is that these are things that are making a comeback with millennials as well.… Read More A Millennial’s Take on Millennials & Direct Mail

Direct Mail

Direct Mail for Non-Profit Organizations

Fundraising is a critical task for any non-profit organization. With limited resources, it’s necessary to invest marketing dollars in the campaign type that yields the highest return over time. So, which marketing medium has the highest long-term return? In our experience, the answer is direct mail. Local Non-Profit Organization One of our current clients, a local… Read More Direct Mail for Non-Profit Organizations

Data Driven Marketing, Direct Mail, Marketing

Direct Mail Isn’t Dead: 5 Tips to Make It Work

American Name Services (ANS) got its start by providing companies with leads for direct mail. Over the last 20 years, as technologies have developed and transformed, so has ANS. Our services have grown and adapted to the ever-changing marketing world around us. Despite the years and changes, however, we have found that one direct marketing… Read More Direct Mail Isn’t Dead: 5 Tips to Make It Work

Direct Mail

Mailing Lists – the 5 Questions You MUST Ask!

Joy Gendusa gives some great information in an article titled “5 Questions You MUST Ask Before Buying a Mailing List”.  The first points given are the most important to understand: mailing lists can be hard to understand and finding the right one for your business can be difficult.  With these things in mind, it is important not… Read More Mailing Lists – the 5 Questions You MUST Ask!