The Problem of Marketing In any business, marketing plays a vital role in the success or failure of the company. Mediocre products with brilliant marketing are often very successful while fantastic products with poor marketing can fail. Should marketers use social media, direct mail, AdWords, print ads, billboards, email, or all of the above? Should… Read More Solving the Problem of Marketing
What do vinyl records, 35mm film cameras, physical paper books, and direct mail all seem to have in common? If you answered that they are all used by people born before 1980, you are probably right! But, what is most surprising is that these are things that are making a comeback with millennials as well.… Read More A Millennial’s Take on Millennials & Direct Mail
The Data Behind Direct Mail As I get home from work each day I stop at the mailbox to grab my mail. My mailbox is located right next to a dumpster in the townhomes I live in and I always take a moment to sort through my mail and discard unwanted pieces before returning to… Read More The Data Behind Direct Mail
Fundraising is a critical task for any non-profit organization. With limited resources, it’s necessary to invest marketing dollars in the campaign type that yields the highest return over time. So, which marketing medium has the highest long-term return? In our experience, the answer is direct mail. Local Non-Profit Organization One of our current clients, a local… Read More Direct Mail for Non-Profit Organizations
Social Deserter I recently did something that would leave most people my age speechless, I deleted all social media apps from my phone. The reason behind my act of madness is simple, it was getting to be too much for me. I found myself spending too much time on social media and got nothing in… Read More Targeting Social Media Deserters With Direct Mail
Direct Mail Marketing If you’ve ever chatted with one of our account reps, you know we love direct mail. After each of our clients’ campaigns, we like to follow up and see how the campaign went. Occasionally we hear something like, “We filled our event, so it must have worked. Whatever you did this time,… Read More Direct Mail: How to Track Response Rates
In the world of marketing, there’s a constant debate over whether or not direct mail is a worthy investment. ANS has been in the direct mail business for over 20 years. As a company, we’ve become more innovative and have expanded our marketing tool belt, but direct mail is still the most popular and responsive… Read More Direct Mail Marketing: Old School Yet Effective?
American Name Services (ANS) got its start by providing companies with leads for direct mail. Over the last 20 years, as technologies have developed and transformed, so has ANS. Our services have grown and adapted to the ever-changing marketing world around us. Despite the years and changes, however, we have found that one direct marketing… Read More Direct Mail Isn’t Dead: 5 Tips to Make It Work
Is direct mail still relevant? I went to college and earned my degree in marketing with an emphasis in digital marketing. My studies included classes like digital marketing, web analytics, digital media, and social media marketing. In fact, the focus was so heavily centered on digital marketing that I never really considered direct mail as… Read More The Truth About Direct Mail
Joy Gendusa gives some great information in an article titled “5 Questions You MUST Ask Before Buying a Mailing List”. The first points given are the most important to understand: mailing lists can be hard to understand and finding the right one for your business can be difficult. With these things in mind, it is important not… Read More Mailing Lists – the 5 Questions You MUST Ask!