As you begin to plan and design a direct mail campaign, there are some essential guidelines to understand and follow to ensure deliverability and cost-effectiveness. If followed, you can ensure your mailpiece will be deliverable and that you will get the best rate at the post office. First, we’ll cover today include the difference between… Read More Mailpiece Specifications
When the Rubik’s cube was first created in 1974 by Hungarian architect and professor Erno Rubik, it took the creator over a month to solve the colorful puzzle. The cube, as we know it today, is made up of nine colored squares on each of its six sides. For those who have attempted to solve… Read More Three Keys to Make You a Direct Mail Marketing Master
Direct mail is an oft-neglected marketing channel that continues to provide excellent results for some of the world’s most prominent organizations. Like all marketing channels, direct mail comes with its unique pros and cons making it an excellent choice for some products and services while being an unviable option for others. One thing that seems… Read More Is direct mail the right marketing channel for your product or service?
Data can be one of your greatest tools in growing and maintaining your business. Preserving your data’s integrity through data scrubbing is key when it comes to advertising and marketing through direct mail. When you regularly clean and update your file, you are able to use your data to support your marketing, sales, and business… Read More 3 Data Cleansing Services You Can’t Afford To Forget
When the city of Metropolis is in need of rescue from tyranny and trouble, their hero comes flying in to save. Surprisingly, however, it seems that often Metropolis’ citizens failed to recognize their airborne rescuer. “It’s a bird! It’s a plane! It’s….Superman!” Like Superman, direct mail is often an unrecognized and unsung hero. With the… Read More Five Shocking Facts About Direct Mail
Are you ready to place an order for a list rental, but have questions about the direct mail lingo? This list of terms to know is a great place to start! Base – the starting price (per thousand records) for a list rental Compiled list – names and addresses derived from directories, newspapers, public records,… Read More 43 Terms All Direct Mail Marketers Should Know
In spite of the rise of digital and social media marketing, we emphatically announce, “Direct mail is not dead!” In fact, direct mail still produces a 5.1% response rate. To put that in perspective, the DMA (Data & Marketing Association) reports that the response rates of email and social media marketing are 0.5% and 0.2%,… Read More Want to Know Where Event Attendees Are Coming From? Response Tracking Can Help.
How Can Direct Mail Impact Consumers? A little over four years ago I bought my first home. Well, I bought a townhome. But it’s mine. Well, it’s more the banks than mine…but you get the point. I bought a home. My townhome was purchased for $142,900, a price that I felt was fair. I did… Read More Direct Mail Drives Consumer Action
A common complaint we hear from clients new to direct mail is that it has a high up-front cost. While it does require a higher initial investment than some of the alternative marketing channels, the ROI and customer retention rates make it well worth the cost. That doesn’t mean direct mail has to cost a… Read More 6 Ways to Save Money on Your Direct Mail Campaign
The mail piece is a key part of any direct mail campaign. Make sure your campaign gets off on the right foot by following this mail piece checklist and simple tips for a great mail piece. Planning Get all the details out before you even start designing the mail piece. Ensuring you have a clear… Read More Direct Mail Piece Checklist and Tips