Data Driven Marketing, Direct Mail, Marketing

Direct Mail Isn’t Dead: 5 Tips to Make It Work

American Name Services (ANS) got its start by providing companies with leads for direct mail. Over the last 20 years, as technologies have developed and transformed, so has ANS. Our services have grown and adapted to the ever-changing marketing world around us. Despite the years and changes, however, we have found that one direct marketing… Read More Direct Mail Isn’t Dead: 5 Tips to Make It Work

Direct Mail

Mailing Lists – the 5 Questions You MUST Ask!

Joy Gendusa gives some great information in an article titled “5 Questions You MUST Ask Before Buying a Mailing List”.  The first points given are the most important to understand: mailing lists can be hard to understand and finding the right one for your business can be difficult.  With these things in mind, it is important not… Read More Mailing Lists – the 5 Questions You MUST Ask!

Digital Marketing, Direct Mail, Marketing

Direct Mail vs Digital Ads

A Scientific Study Today’s world is becoming more and more digital. The change is not just in how information is accessed, but also in how it is presented. As marketing transitions from physical to digital, is it getting better? Are the digital ads replacing physical ads as the most effective strategy? DM News’ article, Direct mail Has a Greater Effect on Purchase Than Digital Ads by Al… Read More Direct Mail vs Digital Ads

Creative, Direct Mail

The Innovative Mail Piece: Message In A Bottle

Want to really stand out in crowded mailboxes around the globe? Here are some things to consider if you want to stand out and be considered innovative in your mail piece production. Haven’t read Part 1? It’s the basics, content, and design, about making a direct mail piece. Heighten Anticipation & Extend the Connection Make… Read More The Innovative Mail Piece: Message In A Bottle

Direct Mail

Campaign Tracking: Questions, Strategies, and Tactics

We all know that direct mail still works. And that the United States Postal Service is not going out of business. But in this multichannel digital driven society; how do we ensure that we are eliciting the response we need to justify the investment in direct mail? The answer is campaign tracking! In Craig Simpson’s… Read More Campaign Tracking: Questions, Strategies, and Tactics