Direct Mail, Mailing List

Mailpiece Design Best Practices

The Importance of Proper Mailpiece Design Direct mail continues to be an effective marketing channel capable of reaching and converting new customers around the world. This multi-faceted marketing tool requires several mailpiece design elements to be successful. A valuable product or service A quality mailing list targeted to your product or service Mailpiece design that… Read More Mailpiece Design Best Practices

Direct Mail, Marketing

Mailpiece Specifications

As you begin to plan and design a direct mail campaign, there are some essential guidelines to understand and follow to ensure deliverability and cost-effectiveness. If followed, you can ensure your mailpiece will be deliverable and that you will get the best rate at the post office. First, we’ll cover today include the difference between… Read More Mailpiece Specifications

Direct Mail, Mailing List

Is direct mail the right marketing channel for your product or service?

Direct mail is an oft-neglected marketing channel that continues to provide excellent results for some of the world’s most prominent organizations. Like all marketing channels, direct mail comes with its unique pros and cons making it an excellent choice for some products and services while being an unviable option for others. One thing that seems… Read More Is direct mail the right marketing channel for your product or service?

Direct Mail, Mailing List

Want to Know Where Event Attendees Are Coming From? Response Tracking Can Help.

In spite of the rise of digital and social media marketing, we emphatically announce, “Direct mail is not dead!” In fact, direct mail still produces a 5.1% response rate. To put that in perspective, the DMA (Data & Marketing Association) reports that the response rates of email and social media marketing are 0.5% and 0.2%,… Read More Want to Know Where Event Attendees Are Coming From? Response Tracking Can Help.