Direct mail is an oft-neglected marketing channel that continues to provide excellent results for some of the world’s most prominent organizations. Like all marketing channels, direct mail comes with its unique pros and cons making it an excellent choice for some products and services while being an unviable option for others. One thing that seems… Read More Is direct mail the right marketing channel for your product or service?
Are you ready to place an order for a list rental, but have questions about the direct mail lingo? This list of terms to know is a great place to start! Base – the starting price (per thousand records) for a list rental Compiled list – names and addresses derived from directories, newspapers, public records,… Read More 43 Terms All Direct Mail Marketers Should Know
In spite of the rise of digital and social media marketing, we emphatically announce, “Direct mail is not dead!” In fact, direct mail still produces a 5.1% response rate. To put that in perspective, the DMA (Data & Marketing Association) reports that the response rates of email and social media marketing are 0.5% and 0.2%,… Read More Want to Know Where Event Attendees Are Coming From? Response Tracking Can Help.
The business struggle Several years ago, I tried my hand at entrepreneurship. Having worked in a consultant capacity at a previous job, I sought to continue as an independent consultant for manufacturing companies. As I went through the process of setting up my business, creating collateral, training materials, presentations, and more, I ran into a… Read More Partner with ANS
How Can Direct Mail Impact Consumers? A little over four years ago I bought my first home. Well, I bought a townhome. But it’s mine. Well, it’s more the banks than mine…but you get the point. I bought a home. My townhome was purchased for $142,900, a price that I felt was fair. I did… Read More Direct Mail Drives Consumer Action
This mailing list includes real estate investors who actively purchase tools to guide them in buying, renovating and selling real estate to make a profit. These entrepreneurs utilize cutting edge technology for their businesses and personal lives. They are active direct mail responders specifically geared to a small office-home office. They are not afraid to… Read More List Spotlight: Ultimate Real Estate Investors