Many wonder about the records in our marketing list data, and some get a little suspicious. They wonder what kind of information we have about them and how we got it. We have compiled a list of frequently asked questions related to our marketing list data and provided answers. Don’t see your question below? Feel free to send us an email at firstname.lastname@example.org
What information do you have?
We have access to records of people in over 85% of US households, plus business and international records. Typically, each record includes a first and last name, postal address, home phone number, and/or email address. Other common information associated with the record might be annual household income, birth dates, and various interests (golf, weight loss, online shopping, etc.).
Do you have my credit card number or credit score?
No. We do not have any information about your credit card. If we do have any information about credit ratings, it has been self-reported (on a scale: poor, fair, good) and heavily protected.
Where do you get the information?
Data can come from various sources, but when you sign up for anything like a magazine subscription, store rewards program, or social media site, your information is being stored in a database so that service can contact you later for various reasons. Depending on the service or subscription, that information may be sold to data companies or others for future marketing or promotional purposes.
Why do businesses collect this information?
The whole point of collecting customer information is to better serve YOU, the customer. By analyzing the common traits of their customers, businesses can carry products, run promotions, and market the kind of things you are interested in.
How do I get off a marketing list?
If you prefer to be removed from marketing lists, check out our blog post, “How to Remove a Name From a Rented List.”
Lindsey Lefevor, Social Media Manager at American Name Services
Mailing Lists – the 5 Questions You MUST Ask!
Joy Gendusa gives some great information in an article titled “5 Questions You MUST Ask Before Buying a Mailing List”. The first points given are the most important to understand: mailing lists can be hard to understand and finding the right one for your business can be difficult. With these things in mind it is important not to rush into a list at first glance. There are five questions to answer, according to this article, that will help you separate the good mailing lists from the bad. Answering these questions will also save you time and money in your marketing efforts.
Ask these questions:
- What is the Guaranteed % of Deliver-ability?
- How Often is the List Updated?
- Is it a One Time Use or Unlimited Use?
- Is it Run Through the National Change of Address (NCOA)?
- How is the Information Compiled?
If Big Data and mailing lists are still difficult to understand, don’t stress! There are professionals out there that help companies choose lists that fit their target demographic and ensure list quality. American Name Services is one of those companies, and has been helping businesses for over 20 years! If you need help with a direct mail campaign and finding names within your target demographic visit us at our website http://americannameservices.com/ or call us at 1-800-434-1851.
Review by Tyson Knowles, Marketing Specialist with American Name Services