B2C, Data, Data Driven Marketing, Marketing

Porridge, a Broken Chair, and the Data Behind It

We’ve all heard the story of Goldilocks. She was a sweet but foolish little girl whose poor decisions could’ve left her facing charges of breaking and entering. It all started with Goldilocks taking a stroll through the woods near her house. There she found an unfamiliar cottage and entered when her knocks at the door… Read More Porridge, a Broken Chair, and the Data Behind It

B2B, Marketing, Social Media

Why Marketing Through LinkedIn is the Sexy Thing to Do

Super Bowl Sunday stands out in the minds of most Americans as a day of exciting football, a gluttonous intake of buffalo wings, half-time shows, excessive mourning for the losing team’s fans, and some of the most creative and hilarious commercials of the year. Somehow, the sequence of these TV advertisements takes you on a… Read More Why Marketing Through LinkedIn is the Sexy Thing to Do

Content Marketing, Marketing

Five Common Fears of Content Marketing and What the Office Has to Say About It

With the rise of content marketing, the benefits are becoming more widely understood–quality inbound leads, brand awareness, customer loyalty, increased traffic, just to name a few–making content marketing one the most effective forms of advertising for one’s products or services. So why the heck is 1 out of 10 businesses still missing out on the… Read More Five Common Fears of Content Marketing and What the Office Has to Say About It

Industry Events

My Review of Inbound 2017

Inbound I had the incredible opportunity to attend Hubspot’s Inbound 2017 event last September and was truly blown away. This event was attended by 21,000 people and included roughly 300 sessions relating to marketing, sales, leadership, business development, and so much more. There really was something for everyone. Upon return, I told my supervisor that… Read More My Review of Inbound 2017