Data Driven Marketing, Jill's Thoughts

Gain Insight From Your Data to Effect Change

Recently I came across Marketingland’s article, “5 Reasons Marketers Fail With Data”. According to a recent study, most companies and marketers find it difficult to gain insights from their data. Most marketers are still chasing after the same goals: “How do we most effectively make the  right  people aware of our products and services, get them to take… Read More Gain Insight From Your Data to Effect Change

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Will the US Postal Service Fail?

Will the US Postal Service Fail? The US Postal Service is increasingly in the news, with media and citizens wondering if it will survive in this technology-driven era. The ‘New Yorker’ recently published a piece about the Postal Service being irrelevant in the public eye and implied that the USPS will fail. Direct Marketing News… Read More Will the US Postal Service Fail?