Data has quickly become one of the biggest buzzwords in business. While most (probably all) of us still engage in intuition-based decision making from time to time, the digital age has ushered in an intense focus on data-driven decision-making. There is more data generated now than ever before, more tracking mechanisms for commerce and e-commerce… Read More The Problem With Data
A suppression file is a list of records you identify and remove from a contact database based upon undesirable criteria. The type of data you have and the marketing channels you use to reach customers and prospects will determine the types of suppression files you’ll want to consider. A suppression file is applied by taking… Read More The Marketer’s Guide to Suppression Files
We’ve all heard the story of Goldilocks. She was a sweet but foolish little girl whose poor decisions could’ve left her facing charges of breaking and entering. It all started with Goldilocks taking a stroll through the woods near her house. There she found an unfamiliar cottage and entered when her knocks at the door… Read More Porridge, a Broken Chair, and the Data Behind It
Keeping your customer email data clean and up-to-date can seem like a daunting task. However, it has never been more critical for email deliverability. Internet Service Providers (ISPs) do their best to protect clients from unwanted emails and spam. These ISPs determine whether your email ever makes it to the intended inbox. Email hygiene is… Read More Email Hygiene – Best Practices for Deliverability
My grandfather loved to put together puzzles. While sitting at a folding table, he taught me to begin with the edge pieces, then to search out pieces with the same pattern, or pieces that I knew belonged to a particular part of the puzzle’s image. After time had passed, the image of the puzzle began… Read More The Basics of Data Append
Data waste – How much money is your company wasting on postage? The ever-changing physical and online world can have a dramatic impact on your customer file. People relocate, change their email addresses and before you know it, you’re customer file is outdated! Before you launch your next marketing campaign, consider how you would answer these… Read More Data Waste – Are you Flushing Marketing Dollars?
Big Data and Business I recently came across Wall Street Journal’s article, “The Big Mystery: What’s Big Data Really Worth?” and it got me thinking about the value of data. The topic brought up some interesting points of discussion including: obtaining revenue from your data, using it to acquire new customers, altering product lines to… Read More Big Data has Big Value
Data can be one of your greatest assets in growing and maintaining your business. It can help you bring in new leads as well as follow up with existing customers. Sales volume can increase while existing customers can be happy about special offers that have been given to them by mail or email. With all… Read More Data Hygiene Essentials
Data duplication is one of the most important things to consider when planning a direct mail or email campaign. Neglecting this step results in unnecessary marketing costs. What is your company doing about it? Research from the Data Warehouse Institute estimates that data quality problems cost U.S. businesses over 600 billion dollars a year. This financial… Read More Data Quality -The Real Cost of Data Duplication
Email Marketer and Data Processor, Tony Williams, shares his thoughts on this recent Direct Marketing News article, “Email List Quality Trumps Subscriber Quantity.” It’s one thing to say you want better list quality, but how do you achieve that? You need a list strategy. Do you send every offer to all recipients, or do you segment your sends? How is the quality… Read More Email List Dilemma: Quality or Quantity?