Data, Direct Mail

3 Data Cleansing Services You Can’t Afford To Forget

Data can be one of your greatest tools in growing and maintaining your business. Preserving your data’s integrity through data scrubbing is key when it comes to advertising and marketing through direct mail. When you regularly clean and update your file, you are able to use your data to support your marketing, sales, and business… Read More 3 Data Cleansing Services You Can’t Afford To Forget

Data, Jill's Thoughts

The Problem With Data

Data has quickly become one of the biggest buzzwords in business. While most (probably all) of us still engage in intuition-based decision making from time to time, the digital age has ushered in an intense focus on data-driven decision-making. There is more data generated now than ever before, more tracking mechanisms for commerce and e-commerce… Read More The Problem With Data

B2C, Data, Data Driven Marketing, Marketing

Porridge, a Broken Chair, and the Data Behind It

We’ve all heard the story of Goldilocks. She was a sweet but foolish little girl whose poor decisions could’ve left her facing charges of breaking and entering. It all started with Goldilocks taking a stroll through the woods near her house. There she found an unfamiliar cottage and entered when her knocks at the door… Read More Porridge, a Broken Chair, and the Data Behind It

Digital Marketing, Email

Email Hygiene – Best Practices for Deliverability

Keeping your customer email data clean and up-to-date can seem like a daunting task.  However, it has never been more critical for email deliverability.  Internet Service Providers (ISPs) do their best to protect clients from unwanted emails and spam.  These ISPs determine whether your email ever makes it to the intended inbox.  Email hygiene is… Read More Email Hygiene – Best Practices for Deliverability

Data, Email Blasts

Data Waste – Are you Flushing Marketing Dollars?

Data waste – How much money is your company wasting on postage? The ever-changing physical and online world can have a dramatic impact on your customer file. People relocate, change their email addresses and before you know it, you’re customer file is outdated! Before you launch your next marketing campaign, consider how you would answer these… Read More Data Waste – Are you Flushing Marketing Dollars?

Data, Marketing

Big Data has Big Value

Big Data and Business I recently came across Wall Street Journal’s article, “The Big Mystery: What’s Big Data Really Worth?” and it got me thinking about the value of data. The topic brought up some interesting points of discussion including: obtaining revenue from your data, using it to acquire new customers, altering product lines to… Read More Big Data has Big Value

Data

Data Hygiene Essentials

Data can be one of your greatest assets in growing and maintaining your business.  It can help you bring in new leads as well as follow up with existing customers.  Sales volume can increase while existing customers can be happy about special offers that have been given to them by mail or email.  With all… Read More Data Hygiene Essentials