We’ve all heard the story of Goldilocks. She was a sweet but foolish little girl whose poor decisions could’ve left her facing charges of breaking and entering. It all started with Goldilocks taking a stroll through the woods near her house. There she found an unfamiliar cottage and entered when her knocks at the door… Read More Porridge, a Broken Chair, and the Data Behind It
Get your offer in the hands of your ideal customers with the Preferred Consumer file from ANS. Receive up to 5,000 highly targeted leads for just $399. With our premium package, you choose up to five of our most valuable demographic characteristics including: Age Annual household income Education level Ethnicity Geography Interests (100+) Language Phone… Read More List Spotlight: Preferred Consumer File
Why do companies engage in email marketing? Easy. Email marketing is the digital marketing channel with the highest ROI, and it’s not close. While email marketing does work, you still need to know what you are doing to be successful. In their article “ 17 Reason You’re an Email Marketing Rookie,” SparkPost covers 17 misunderstandings and myths… Read More Don’t Be an Email Marketing Rookie
Facebook. Twitter. Instagram. Pinterest. YouTube. These are just a few of the many social networks in existence, but all of them are used as a medium to reach new customers, build stronger relationships with existing customers, and deal with customer issues. Businesses today must determine how much of their limited time and resources they are… Read More How to Use Google + to Grow Your Business
Are you on Twitter? This is a question that I often ask people I meet. You see, I am a Twitter junkie. I love Twitter. I spend a lot of time on Twitter every day. I get my news, stay connected to my sports teams and friends, and keep tabs on the world in… Read More Are You on Twitter?
Looking to target online shoppers by the types of products they purchase? Look no further than our newest managed file, Online Shoppers Database. These internet-savvy consumers save time and money by researching and purchasing products online. Their purchases are for home and personal use. Category of product purchased is selectable as well as the purchase… Read More New to Market: Online Shoppers Database
Are the marketing habits your company currently engages in helping or hindering your brand? As with most things, there’s a good and a bad side to marketing habits. In her article, “It’s Time to Put an End to Marketers’ Bad Habits”, Senior Editor Natasha D. Smith discusses how, in marketing, it seems that some companies maintain… Read More Are Your Marketing Habits Helping or Hindering?