Data

California Consumer Privacy Act

Are you familiar with the new California Consumer Privacy Act (CCPA)? If you deal with consumer data for customers living in California, you need to familiarize yourself with this Act now. The purpose of the CCPA is to provide California residents with the following rights: The right to know what personal data is being collected… Read More California Consumer Privacy Act

Direct Mail, Mailing List

Mailpiece Design Best Practices

The Importance of Proper Mailpiece Design Direct mail continues to be an effective marketing channel capable of reaching and converting new customers around the world. This multi-faceted marketing tool requires several mailpiece design elements to be successful. A valuable product or service A quality mailing list targeted to your product or service Mailpiece design that… Read More Mailpiece Design Best Practices

Direct Mail, Marketing

Mailpiece Specifications

As you begin to plan and design a direct mail campaign, there are some essential guidelines to understand and follow to ensure deliverability and cost-effectiveness. If followed, you can ensure your mailpiece will be deliverable and that you will get the best rate at the post office. First, we’ll cover today include the difference between… Read More Mailpiece Specifications