Jill's Thoughts

Do one thing.

Recently I viewed a TED Talk discussing the reasons why female entrepreneurs tend to receive less funding than their male counterparts. As a female entrepreneur, I connected with the ideas outlined and saw great hope for women moving forward if they can learn to speak in terms of gain instead of losses by using promotion… Read More Do one thing.

Direct Mail, Mailing List

Is direct mail the right marketing channel for your product or service?

Direct mail is an oft-neglected marketing channel that continues to provide excellent results for some of the world’s most prominent organizations. Like all marketing channels, direct mail comes with its unique pros and cons making it an excellent choice for some products and services while being an unviable option for others. One thing that seems… Read More Is direct mail the right marketing channel for your product or service?

Data, Direct Mail

3 Data Cleansing Services You Can’t Afford To Forget

Data can be one of your greatest tools in growing and maintaining your business. Preserving your data’s integrity through data scrubbing is key when it comes to advertising and marketing through direct mail. When you regularly clean and update your file, you are able to use your data to support your marketing, sales, and business… Read More 3 Data Cleansing Services You Can’t Afford To Forget

Data, Jill's Thoughts

The Problem With Data

Data has quickly become one of the biggest buzzwords in business. While most (probably all) of us still engage in intuition-based decision making from time to time, the digital age has ushered in an intense focus on data-driven decision-making. There is more data generated now than ever before, more tracking mechanisms for commerce and e-commerce… Read More The Problem With Data

Multi-channel Marketing

Omnichannel Marketing: What Is It?

Omnichannel marketing is a way of reaching potential customers through a variety of channels. It’s all about creating a seamless experience between those channels and strategically meeting people where they want to be. Why should I use an omnichannel marketing strategy? 30% higher lifetime customer values are attributed to consumers shopping across multiple channels. 86%… Read More Omnichannel Marketing: What Is It?

Creative, Jerry's Thoughts

A Manger’s Guide to Diagnosing a Creativity-Suppressing Environment

In an IBM survey of more than 1,500 executives, creativity was widely ranked as the number one determinant of business success—above discipline, management, and even vision. Further, another study indicated that 80 percent of executives anticipate increasing complexity in their industry, yet only 49 percent believe their organization will be able to adapt to the change. With this changing landscape, fostering… Read More A Manger’s Guide to Diagnosing a Creativity-Suppressing Environment