Direct Mail, Mailing List

Mailpiece Design Best Practices

The Importance of Proper Mailpiece Design Direct mail continues to be an effective marketing channel capable of reaching and converting new customers around the world. This multi-faceted marketing tool requires several mailpiece design elements to be successful. A valuable product or service A quality mailing list targeted to your product or service Mailpiece design that… Read More Mailpiece Design Best Practices

Direct Mail, Marketing

Mailpiece Specifications

As you begin to plan and design a direct mail campaign, there are some essential guidelines to understand and follow to ensure deliverability and cost-effectiveness. If followed, you can ensure your mailpiece will be deliverable and that you will get the best rate at the post office. First, we’ll cover today include the difference between… Read More Mailpiece Specifications

Data Driven Marketing

Stop. Marketing. Blind.

We live in the age of data and analytics. The information available today far surpasses that of ten years ago, or even ten months ago. Consumers are continually creating data as they surf the web, view or download content, and make purchases. Unfortunately, many businesses are only able to collect a few small pieces of… Read More Stop. Marketing. Blind.

Jill's Thoughts

mind·ful·ness

As an entrepreneur who owns and manages multiple businesses, life can be stressful, chaotic, and always busy.  I constantly find myself analyzing data to understand what’s happened in my companies while planning for the future. This constant state of focusing on what has happened to understand where we must go is a trap that catches… Read More mind·ful·ness