The Importance of Proper Mailpiece Design Direct mail continues to be an effective marketing channel capable of reaching and converting new customers around the world. This multi-faceted marketing tool requires several mailpiece design elements to be successful. A valuable product or service A quality mailing list targeted to your product or service Mailpiece design that… Read More Mailpiece Design Best Practices
If you’ve ever thought about marketing your business in Canada, there’s never been a better time than now. Many of our clients once shied away from sending direct mail to The Great White North. However, Canada remains a relatively untapped goldmine for U.S. mailers. Here are ten reasons why you should send promotional direct mail… Read More 10 Reasons You Should Send Direct Mail to Canada
Setting the scene: Step back a few weeks. It’s barely October, and the leaves have just begun really embracing their changing colors. The air is crisp but comfortable, and everywhere you go, pumpkins are at the forefront of decorations and doorsteps. All you can think about is settling in with a warm cup of cider… Read More Goal Setting Lessons from People Who Sing Christmas Songs in October
As you begin to plan and design a direct mail campaign, there are some essential guidelines to understand and follow to ensure deliverability and cost-effectiveness. If followed, you can ensure your mailpiece will be deliverable and that you will get the best rate at the post office. First, we’ll cover today include the difference between… Read More Mailpiece Specifications
Have you begun planning some of your 2020 marketing campaigns? We’d love to help you start the first quarter strong. The files below have been our top marketing lists of 2019 and are sure to continue in their success. View the datacards and profile reports for more information. Health & Wellness Marketing Lists Pharmacy Savings… Read More Most Popular Marketing Lists of 2019
It’s no secret that marketing has evolved and will continue to do so. In a Harvard Business Review article from March 2018, the following chart shows how we’ve gone from a market approach of “mass appeal” to one of relevance, experience, and personalization today. Ideas for adapting to a world without loyalty Using a virtual… Read More B2B Marketing in a World Without Loyalty
We live in the age of data and analytics. The information available today far surpasses that of ten years ago, or even ten months ago. Consumers are continually creating data as they surf the web, view or download content, and make purchases. Unfortunately, many businesses are only able to collect a few small pieces of… Read More Stop. Marketing. Blind.
In reviewing the analytics from my personal LinkedIn posts over the first two quarters of this year, I’ve noticed a trend that has remained consistent over the first half of this year. In reviewing the 3rd and 4th quarters of 2018 in comparison, the same pattern exists. The number of data points I’ve collected over… Read More The Truth About Pulse Articles?
When the Rubik’s cube was first created in 1974 by Hungarian architect and professor Erno Rubik, it took the creator over a month to solve the colorful puzzle. The cube, as we know it today, is made up of nine colored squares on each of its six sides. For those who have attempted to solve… Read More Three Keys to Make You a Direct Mail Marketing Master
As an entrepreneur who owns and manages multiple businesses, life can be stressful, chaotic, and always busy. I constantly find myself analyzing data to understand what’s happened in my companies while planning for the future. This constant state of focusing on what has happened to understand where we must go is a trap that catches… Read More mind·ful·ness