Data has quickly become one of the biggest buzzwords in business. While most (probably all) of us still engage in intuition-based decision making from time to time, the digital age has ushered in an intense focus on data-driven decision-making. There is more data generated now than ever before, more tracking mechanisms for commerce and e-commerce… Read More The Problem With Data
Omnichannel marketing is a way of reaching potential customers through a variety of channels. It’s all about creating a seamless experience between those channels and strategically meeting people where they want to be. Why should I use an omnichannel marketing strategy? 30% higher lifetime customer values are attributed to consumers shopping across multiple channels. 86%… Read More Omnichannel Marketing: What Is It?
Those who’ve lived through multiple generations of style will likely recognize that some of the popular past items have come full circle—what once was in style lost popularity, but then made a comeback. Likewise, there always seems to be a new radical and faddish diet out there, contradicting what was previously established as the standard.… Read More Business Advice That’s Beyond a Fad
In an IBM survey of more than 1,500 executives, creativity was widely ranked as the number one determinant of business success—above discipline, management, and even vision. Further, another study indicated that 80 percent of executives anticipate increasing complexity in their industry, yet only 49 percent believe their organization will be able to adapt to the change. With this changing landscape, fostering… Read More A Manger’s Guide to Diagnosing a Creativity-Suppressing Environment
When the city of Metropolis is in need of rescue from tyranny and trouble, their hero comes flying in to save. Surprisingly, however, it seems that often Metropolis’ citizens failed to recognize their airborne rescuer. “It’s a bird! It’s a plane! It’s….Superman!” Like Superman, direct mail is often an unrecognized and unsung hero. With the… Read More Five Shocking Facts About Direct Mail
Data is everywhere. And data is power…if you use it. … Read More Data is everywhere
Are you ready to place an order for a list rental, but have questions about the direct mail lingo? This list of terms to know is a great place to start! Base – the starting price (per thousand records) for a list rental Compiled list – names and addresses derived from directories, newspapers, public records,… Read More 43 Terms All Direct Mail Marketers Should Know
Over the last several years we’ve seen the proliferation of the idea of “culture” within a business. As a part of this, companies have focused on creating a culture that is desirable to attract and retain talent. Have you ever wondered if the culture portrayed through social media and other channels reflects reality? Is the… Read More Artifacts of Culture
In spite of the rise of digital and social media marketing, we emphatically announce, “Direct mail is not dead!” In fact, direct mail still produces a 5.1% response rate. To put that in perspective, the DMA (Data & Marketing Association) reports that the response rates of email and social media marketing are 0.5% and 0.2%,… Read More Want to Know Where Event Attendees Are Coming From? Response Tracking Can Help.
The business struggle Several years ago, I tried my hand at entrepreneurship. Having worked in a consultant capacity at a previous job, I sought to continue as an independent consultant for manufacturing companies. As I went through the process of setting up my business, creating collateral, training materials, presentations, and more, I ran into a… Read More Partner with ANS