Digital Marketing, Marketing, Social Media

How are your #SocialListening skills?

Marketers have a tendency to shout from the rooftops to get the attention of potential customers to their products or services. Excessive use of promotions in advertising can become overpowering and appear pushy or gimmicky. We know from experience that most people don’t want to be shouted at. Instead, people want an authentic relationship. Marketers… Read More How are your #SocialListening skills?

Digital Marketing, Social Media

Are You Losing Potential Customers to the Instagram Shadowban?

Are you using Instagram in your social media marketing arsenal? Instagram can be a valuable tool to market your business, if you use it correctly. Instagram has recently started policing those who violate their terms of service. This policing is known as shadowbanning, and can bring reach and engagement to a screeching halt. What is… Read More Are You Losing Potential Customers to the Instagram Shadowban?

Industry Events

My Review of Inbound 2017

Inbound I had the incredible opportunity to attend Hubspot’s Inbound 2017 event last month and was truly blown away. This event was attended by 21,000 people and included roughly 300 sessions relating to marketing, sales, leadership, business development, and so much more. There really was something for everyone. Upon return, I told my supervisor that… Read More My Review of Inbound 2017

Social Media

Case Study: Social Media & SEO Increase Clientele by 300%

Background In recent past, Trash Unlimited spent $2500 per year on advertisements in the yellow pages of the local phone book. There was not a great return on investment. With planning a consistent work, the company made great improvements. Are you curious to know the impact of Search Engine Optimization (SEO), social media marketing, and… Read More Case Study: Social Media & SEO Increase Clientele by 300%

Corporate Culture, Personal Development

Growing Pains – A Lesson in Leadership to Empower Others

A personal story about how a leader can empower others. Early in my days with American Name Services, I wore many hats and mostly focused my attention on preparing for upcoming trade shows, helping to promote our managed properties and assisting in client services when needed.  When the account rep for our largest client planned… Read More Growing Pains – A Lesson in Leadership to Empower Others

Direct Mail, List Spotlight

Rusty Barn: Craft, Quilt, & Sew Enthusiasts

Reach Quilt, Craft, & Sewing Enthusiasts Looking to target craft and sewing enthusiasts for your next marketing campaign? Reach them by home address, email, or phone with our file, Rusty Barn Promotion Group. This file includes craft and sewing enthusiasts that have attended a festival for up-to-date sewing, crafting, and quilting classes. Attendees are actively… Read More Rusty Barn: Craft, Quilt, & Sew Enthusiasts