As you begin to plan and design a direct mail campaign, there are some essential guidelines to understand and follow to ensure deliverability and cost-effectiveness. If followed, you can ensure your mailpiece will be deliverable and that you will get the best rate at the post office. First, we’ll cover today include the difference between… Read More Mailpiece Specifications
Have you begun planning some of your 2020 marketing campaigns? We’d love to help you start the first quarter strong. The files below have been our top marketing lists of 2019 and are sure to continue in their success. View the datacards and profile reports for more information. Health & Wellness Marketing Lists Pharmacy Savings… Read More Most Popular Marketing Lists of 2019
It’s no secret that marketing has evolved and will continue to do so. In a Harvard Business Review article from March 2018, the following chart shows how we’ve gone from a market approach of “mass appeal” to one of relevance, experience, and personalization today. Ideas for adapting to a world without loyalty Using a virtual… Read More B2B Marketing in a World Without Loyalty
We live in the age of data and analytics. The information available today far surpasses that of ten years ago, or even ten months ago. Consumers are continually creating data as they surf the web, view or download content, and make purchases. Unfortunately, many businesses are only able to collect a few small pieces of… Read More Stop. Marketing. Blind.
In reviewing the analytics from my personal LinkedIn posts over the first two quarters of this year, I’ve noticed a trend that has remained consistent over the first half of this year. In reviewing the 3rd and 4th quarters of 2018 in comparison, the same pattern exists. The number of data points I’ve collected over… Read More The Truth About Pulse Articles?
When the Rubik’s cube was first created in 1974 by Hungarian architect and professor Erno Rubik, it took the creator over a month to solve the colorful puzzle. The cube, as we know it today, is made up of nine colored squares on each of its six sides. For those who have attempted to solve… Read More Three Keys to Make You a Direct Mail Marketing Master
As an entrepreneur who owns and manages multiple businesses, life can be stressful, chaotic, and always busy. I constantly find myself analyzing data to understand what’s happened in my companies while planning for the future. This constant state of focusing on what has happened to understand where we must go is a trap that catches… Read More mind·ful·ness
Today in Utah many are celebrating the state holiday of Pioneer Day. This holiday celebrates the legacy of the early pioneers that trekked to Utah from the east to establish this community. For those without strong ties to pioneer heritage or the predominant religion associated with the settlers of the state of Utah, we often… Read More Keep Moving Forward
If you have a list of customers, subscribers, or prospects, we can turn it into a substantial source of income through rentals to brokers and major mailers. With our list management team marketing your customer mailing list, we can help generate new revenue streams for you. You simply allow us access to your list and we take… Read More List Management FAQs
In today’s world, some organizations have become so integrated into society; I don’t know what we would do without them. For example, do you shop for everyday items on Amazon? Do you use a google account to share files, access email, watch videos, or sign-in to other services? Do you track your fitness on an… Read More Adapt to Survive and Grow