Marketers have a tendency to shout from the rooftops to get the attention of potential customers to their products or services. Excessive use of promotions in advertising can become overpowering and appear pushy or gimmicky. We know from experience that most people don’t want to be shouted at. Instead, people want an authentic relationship. Marketers… Read More How are your #SocialListening skills?
Are you using Instagram in your social media marketing arsenal? Instagram can be a valuable tool to market your business, if you use it correctly. Instagram has recently started policing those who violate their terms of service. This policing is known as shadowbanning, and can bring reach and engagement to a screeching halt. What is… Read More Are You Losing Potential Customers to the Instagram Shadowban?
Several years ago I saw a YouTube video titled, “It’s not about the nail.” Watching this really hit home for me as I identified with the husband in the video. He immediately begins problem-solving as his wife explains the pressure and pain she is feeling in her head. During the video, the wife literally has… Read More How to get from PROBLEM to sustainable SOLUTION
Inbound I had the incredible opportunity to attend Hubspot’s Inbound 2017 event last month and was truly blown away. This event was attended by 21,000 people and included roughly 300 sessions relating to marketing, sales, leadership, business development, and so much more. There really was something for everyone. Upon return, I told my supervisor that… Read More My Review of Inbound 2017
October 21st marked the second birthday of our social media team! It’s hard to believe we began this journey just two years ago. In honor of our birthday, we’d like to share the top 5 “rookie mistakes” we made during our first year in hopes that we can spare you from making them yourselves. Trying… Read More Social Media Marketing Rookie Mistakes
Background In recent past, Trash Unlimited spent $2500 per year on advertisements in the yellow pages of the local phone book. There was not a great return on investment. With planning a consistent work, the company made great improvements. Are you curious to know the impact of Search Engine Optimization (SEO), social media marketing, and… Read More Case Study: Social Media & SEO Increase Clientele by 300%
A personal story about how a leader can empower others. Early in my days with American Name Services, I wore many hats and mostly focused my attention on preparing for upcoming trade shows, helping to promote our managed properties and assisting in client services when needed. When the account rep for our largest client planned… Read More Growing Pains – A Lesson in Leadership to Empower Others
Instagram Marketing Social media as a tool for business marketing has taken the world by storm. One of the top platforms used for business marketing is Instagram. Since its debut in 2010, Instagram has reached over 700 million users. Of those 700 million users, it’s estimated that a little over 8 million of those are… Read More Marketing Your Business Through Instagram
Reach Quilt, Craft, & Sewing Enthusiasts Looking to target craft and sewing enthusiasts for your next marketing campaign? Reach them by home address, email, or phone with our file, Rusty Barn Promotion Group. This file includes craft and sewing enthusiasts that have attended a festival for up-to-date sewing, crafting, and quilting classes. Attendees are actively… Read More Rusty Barn: Craft, Quilt, & Sew Enthusiasts
Social Deserter I recently did something that would leave most people my age speechless, I deleted all social media apps from my phone. The reason behind my act of madness is simple, it was getting to be too much for me. I found myself spending too much time on social media and got nothing in… Read More Targeting Social Media Deserters With Direct Mail