When the city of Metropolis is in need of rescue from tyranny and trouble, their hero comes flying in to save. Surprisingly, however, it seems that often Metropolis’ citizens failed to recognize their airborne rescuer. “It’s a bird! It’s a plane! It’s….Superman!” Like Superman, direct mail is often an unrecognized and unsung hero. With the… Read More Five Shocking Facts About Direct Mail
Data is everywhere. And data is power…if you use it. … Read More Data is everywhere
Are you ready to place an order for a list rental, but have questions about the direct mail lingo? This list of terms to know is a great place to start! Base – the starting price (per thousand records) for a list rental Compiled list – names and addresses derived from directories, newspapers, public records,… Read More 43 Terms All Direct Mail Marketers Should Know
Over the last several years we’ve seen the proliferation of the idea of “culture” within a business. As a part of this, companies have focused on creating a culture that is desirable to attract and retain talent. Have you ever wondered if the culture portrayed through social media and other channels reflects reality? Is the… Read More Artifacts of Culture
In spite of the rise of digital and social media marketing, we emphatically announce, “Direct mail is not dead!” In fact, direct mail still produces a 5.1% response rate. To put that in perspective, the DMA (Data & Marketing Association) reports that the response rates of email and social media marketing are 0.5% and 0.2%,… Read More Want to Know Where Event Attendees Are Coming From? Response Tracking Can Help.
The business struggle Several years ago, I tried my hand at entrepreneurship. Having worked in a consultant capacity at a previous job, I sought to continue as an independent consultant for manufacturing companies. As I went through the process of setting up my business, creating collateral, training materials, presentations, and more, I ran into a… Read More Partner with ANS
I recently heard a story about an associate of mine that worked in my industry. Due to circumstances that I am unaware of, this person decided to go against specific regulations in our industry and has landed in a correctional facility with lengthy jail time as a result. I would never have seen this coming… Read More What is your integrity worth?
2018 has been a year of seeing many people around me turn the page on their final chapter of life. Witnessing the deaths of those around me, young and old, has ushered in some reflection on life and the value of each day. While the conversation of death seems to be painful (understandably) for who… Read More Want to Make More Memories? Start Doing These Five Things
Recently we brought on a new list management client. Their customer file consists of buyers and members of the websites, PaleoPlan.com and PaleoHacks.com. A snapshot of the ANS Customer Profile Report we produced for our new management client shows that while the home value for their customers pretty closely follows the average, the age of their… Read More ANS Customer Profile Report – An Inside Look
There are a lot of tips for email marketing out there: segment your email list, use personalization, email only to people who know your brand, hygiene your email data, avoid spam keywords, create a thoughtful subject line, etc. All of this is great advice! However, a lot of these tips are related to your email… Read More Email Data Improvement with a Data Append