It’s no secret that marketing has evolved and will continue to do so. In a Harvard Business Review article from March 2018, the following chart shows how we’ve gone from a market approach of “mass appeal” to one of relevance, experience, and personalization today. Ideas for adapting to a world without loyalty Using a virtual… Read More B2B Marketing in a World Without Loyalty
We live in the age of data and analytics. The information available today far surpasses that of ten years ago, or even ten months ago. Consumers are continually creating data as they surf the web, view or download content, and make purchases. Unfortunately, many businesses are only able to collect a few small pieces of… Read More Stop. Marketing. Blind.
In reviewing the analytics from my personal LinkedIn posts over the first two quarters of this year, I’ve noticed a trend that has remained consistent over the first half of this year. In reviewing the 3rd and 4th quarters of 2018 in comparison, the same pattern exists. The number of data points I’ve collected over… Read More The Truth About Pulse Articles?
When the Rubik’s cube was first created in 1974 by Hungarian architect and professor Erno Rubik, it took the creator over a month to solve the colorful puzzle. The cube, as we know it today, is made up of nine colored squares on each of its six sides. For those who have attempted to solve… Read More Three Keys to Make You a Direct Mail Marketing Master
As an entrepreneur who owns and manages multiple businesses, life can be stressful, chaotic, and always busy. I constantly find myself analyzing data to understand what’s happened in my companies while planning for the future. This constant state of focusing on what has happened to understand where we must go is a trap that catches… Read More mind·ful·ness
Today in Utah many are celebrating the state holiday of Pioneer Day. This holiday celebrates the legacy of the early pioneers that trekked to Utah from the east to establish this community. For those without strong ties to pioneer heritage or the predominant religion associated with the settlers of the state of Utah, we often… Read More Keep Moving Forward
If you have a list of customers, subscribers, or prospects, we can turn it into a substantial source of income through rentals to brokers and major mailers. With our list management team marketing your customer mailing list, we can help generate new revenue streams for you. You simply allow us access to your list and we take… Read More List Management FAQs
In today’s world, some organizations have become so integrated into society; I don’t know what we would do without them. For example, do you shop for everyday items on Amazon? Do you use a google account to share files, access email, watch videos, or sign-in to other services? Do you track your fitness on an… Read More Adapt to Survive and Grow
Our clients often ask the question, where does your data come from? In fact, at the various trade shows I’ve participated in on behalf of ANS, this is usually the first question I get as someone seeks to understand our business and what we do. So what does ANS do? ANS is a provider of… Read More Data Sources
We often work with clients whose business is still in the infancy stage. Some have sold their product only to their first group of customers or had a small group of attendees at an initial few events. In spite of being in the beginning stages, these clients still have a powerful tool at their disposal.… Read More How to Get the Most Out of Your Customer Database