Please tell me I’m not alone! Each morning, I scan my email inbox for important emails. First, I look for familiar names. Names of family and friends and then colleagues or clients. Once I’ve done that, I scan for keywords or company names that pique my interest. I’m afraid to say that after that, I… Read More Email Marketing: Get Your Message Past the Noise
I know I’m not the only person who’s been hearing “data-driven” in business conversations all over. So I ask myself, “What progress are we as a marketing community making toward data-driven email?” With email technology at your fingertips, there are tools and tactics you can use to make your campaigns more effective. The three tips… Read More 3 Keys to Data-Driven Email
Keeping your customer email data clean and up-to-date can seem like a daunting task. However, it has never been more critical for email deliverability. Internet Service Providers (ISPs) do their best to protect clients from unwanted emails and spam. These ISPs determine whether your email ever makes it to the intended inbox. Email hygiene is… Read More Email Hygiene – Best Practices for Deliverability
Why do companies engage in email marketing? Easy. Email marketing is the digital marketing channel with the highest ROI, and it’s not close. While email marketing does work, you still need to know what you are doing to be successful. In their article “ 17 Reason You’re an Email Marketing Rookie,” SparkPost covers 17 misunderstandings and myths… Read More Don’t Be an Email Marketing Rookie
Just watched a simple but on point video from Ben Angel called How to Get Your Emails Opened. He asks, “if email is 40 times more effective at acquiring new customers than Facebook and drives more conversion than any other marketing channel, then why are so many not seeing these kinds of results?” Simple –… Read More Improve Your Email Inbox Marketing
USPS’s Digital Mail Program Will Go Nationwide in 2017 Some exciting things are happening at the United States Postal Service that could change your opinion of direct mail forever. USPS currently offers a free service called informed delivery (ID), a service that will soon be upgraded and greatly benefits those who engage in direct mail. As… Read More USPS’s Digital Mail Program – Nationwide in 2017
Understanding the Datacard The 10 Most Important Items to Help You Find the Highest Quality Leads in a Marketing List Before you can understand the parts of a datacard and what things to look for when determining if the records are a right fit for your business, you need to first understand what a datacard is. In… Read More Understanding the Datacard
Spam Keywords Review Spam keywords are a hot topic in the email marketing industry. Lists of which words to use and which to avoid can be found all over the internet, but how do you know a good list when you find it? Tony Williams, a data analyst and email marketing guru with American Name… Read More Email Marketing: Spam Keywords Review
Are the marketing habits your company currently engages in helping or hindering your brand? As with most things, there’s a good and a bad side to marketing habits. In her article, “It’s Time to Put an End to Marketers’ Bad Habits”, Senior Editor Natasha D. Smith discusses how, in marketing, it seems that some companies maintain… Read More Are Your Marketing Habits Helping or Hindering?
Email Marketer and Data Processor, Tony Williams, shares his thoughts on this recent Direct Marketing News article, “Email List Quality Trumps Subscriber Quantity.” It’s one thing to say you want better list quality, but how do you achieve that? You need a list strategy. Do you send every offer to all recipients, or do you segment your sends? How is the quality… Read More Email List Dilemma: Quality or Quantity?