Digital Marketing, Email

Email Hygiene – Best Practices for Deliverability

Keeping your customer email data clean and up-to-date can seem like a daunting task.  However, it has never been more critical for email deliverability.  Internet Service Providers (ISPs) do their best to protect clients from unwanted emails and spam.  These ISPs determine whether your email ever makes it to the intended inbox.  Email hygiene is… Read More Email Hygiene – Best Practices for Deliverability

B2B, B2C, Digital Marketing, Email, Email Blasts, Marketing

Don’t be an email marketing rookie

Why do companies engage in email marketing? Easy. Email marketing is the digital marketing channel with the highest ROI, and it’s not close. While email marketing does work, you still need to know what you are doing to be successful. In their article “ 17 Reason You’re an Email Marketing Rookie,” SparkPost covers 17 misunderstandings and myths… Read More Don’t be an email marketing rookie

ANS Updates, Data

Get Motivated Update

  Attendees to the Get Motivated Seminars. These seminars feature high-profile speakers that include U.S. Presidents, business magnates, professional athletes, entertainers, entrepreneurs, and Olympians. These action-packed seminars focus on self-improvement, personal development, continuing education, entrepreneurial training, and leadership and management skills training. This training offers something for everyone, and are well attended by professionals in… Read More Get Motivated Update

Digital Marketing, Direct Mail, Email, Industry Events

USPS’s Digital Mail Program – Nationwide in 2017

USPS’s Digital Mail Program Will Go Nationwide in 2017 Some exciting things are happening at the United States Postal Service that could change your opinion of direct mail forever.  USPS currently offers a free service called informed delivery (ID), a service that will soon be upgraded and greatly benefits those who engage in direct mail.  As… Read More USPS’s Digital Mail Program – Nationwide in 2017

B2B, B2C, Data, Digital Marketing, Direct Mail, Email, Marketing

Are Your Marketing Habits Helping or Hindering?

 Are the marketing habits your company currently engages in helping or hindering your brand? As with most things, there’s a good and a bad side to marketing habits. In her article, “It’s Time to Put an End to Marketers’ Bad Habits”, Senior Editor Natasha D. Smith discusses how, in marketing, it seems that some companies maintain… Read More Are Your Marketing Habits Helping or Hindering?

Data, Email, Marketing

Email List Dilemma: Quality or Quantity?

Email Marketer and Data Processor, Tony Williams, shares his thoughts on this recent Direct Marketing News article, “Email List Quality Trumps Subscriber Quantity.” It’s one thing to say you want better list quality, but how do you achieve that? You need a list strategy. Do you send every offer to all recipients, or do you segment your sends? How is the quality… Read More Email List Dilemma: Quality or Quantity?