Just watched a simple but on point video from Ben Angel called How to Get Your Emails Opened. He asks, “if email is 40 times more effective at acquiring new customers than Facebook and drives more conversion than any other marketing channel, then why are so many not seeing these kinds of results?” Simple –… Read More Improve Your Email Inbox Marketing
USPS’s Digital Mail Program Will Go Nationwide in 2017 Some exciting things are happening at the United States Postal Service that could change your opinion of direct mail forever. USPS currently offers a free service called informed delivery (ID), a service that will soon be upgraded and greatly benefits those who engage in direct mail. As… Read More USPS’s Digital Mail Program – Nationwide in 2017
11 Items to Help You Find the Highest Quality Targeted Leads for Your Next Campaign. Before you can determine whether a list of leads is a good fit for your business or marketing campaign, you’ll need to understand what a datacard is. In short, a datacard is a rate-sheet of information that summarizes the essential… Read More 11 Steps To Understanding a Datacard
Spam Keywords Review Spam keywords are a hot topic in the email marketing industry. Lists of which words to use and which to avoid can be found all over the internet, but how do you know a good list when you find it? Tony Williams, a data analyst and email marketing guru with American Name… Read More Email Marketing: Spam Keywords Review
Are the marketing habits your company currently engages in helping or hindering your brand? As with most things, there’s a good and a bad side to marketing habits. In her article, “It’s Time to Put an End to Marketers’ Bad Habits”, Senior Editor Natasha D. Smith discusses how, in marketing, it seems that some companies maintain… Read More Are Your Marketing Habits Helping or Hindering?
Email Marketer and Data Processor, Tony Williams, shares his thoughts on this recent Direct Marketing News article, “Email List Quality Trumps Subscriber Quantity.” It’s one thing to say you want better list quality, but how do you achieve that? You need a list strategy. Do you send every offer to all recipients, or do you segment your sends? How is the quality… Read More Email List Dilemma: Quality or Quantity?
True or False? In 2015, over half of email “opens” were on mobile devices. According to DM News’ recent article, the answer is true. Are your email campaigns mobile friendly? If not, you may want to reconsider. Learn more here: http://bit.ly/FruitfulEmail
American Name Services is committed to the highest standards of email marketing best practices and overall effective ROI. Our clients trust us to provide them with superior service, results, brand name development, and the highest ROI. Because the world of email marketing is fast-paced and constantly changing, we want our clients are kept up-to-date on… Read More Email Marketing Best Practices