B2B, B2C, Digital Marketing, Email, Email Blasts, Marketing

Don’t be an email marketing rookie

Why do companies engage in email marketing? Easy. Email marketing is the digital marketing channel with the highest ROI, and it’s not close. While email marketing does work, you still need to know what you are doing to be successful. In their article “ 17 Reason You’re an Email Marketing Rookie,” SparkPost covers 17 misunderstandings and myths… Read More Don’t be an email marketing rookie

B2B, List Spotlight

Targeting Business Professionals in Your Niche

Stop wasting time and money targeting businesses that won’t respond to your product or services! It’s time to get noticed by the business professionals in your niche. Target individuals within the following types of companies: Franchises – 1,782,389 available Fortune 1000 – 468,743 available Female Owned – 925,310 available Minority Owned – 386,433 available Non-Profit… Read More Targeting Business Professionals in Your Niche

ANS Updates, B2B, Data, Direct Mail, Marketing

Introducing The Business File from ANS

Introducing The Business File from American Name Services. B2B marketing just got more sophisticated. It’s time to get noticed by business professionals. Zero in on your ideal audience with our extensive firmographic information: business type, employee size, sales volume, years in business, minority ownership, credit capacity and social media URL, to name a few. The… Read More Introducing The Business File from ANS

B2B, B2C, Data, Digital Marketing, Direct Mail, Email, Marketing

Are Your Marketing Habits Helping or Hindering?

 Are the marketing habits your company currently engages in helping or hindering your brand? As with most things, there’s a good and a bad side to marketing habits. In her article, “It’s Time to Put an End to Marketers’ Bad Habits”, Senior Editor Natasha D. Smith discusses how, in marketing, it seems that some companies maintain… Read More Are Your Marketing Habits Helping or Hindering?

B2B, Direct Mail

B2B Marketing: One Simple Way to Achieve Success

Hello! I’m Lindsey Lefevor, Account Executive and Social Media Marketer with American Name Services. I came across DM News‘ article, “Your Buyer Has a Name” the other day and wanted to share (read the full article here). A lot of marketers know the importance of creating a target audience for B2C campaigns, but what about B2B? Data shows… Read More B2B Marketing: One Simple Way to Achieve Success