It’s no secret that marketing has evolved and will continue to do so. In a Harvard Business Review article from March 2018, the following chart shows how we’ve gone from a market approach of “mass appeal” to one of relevance, experience, and personalization today. Ideas for adapting to a world without loyalty Using a virtual… Read More B2B Marketing in a World Without Loyalty
What is multi-channel marketing? Multi-channel marketing is a way of reaching potential customers from multiple sources. There are so many options nowadays when it comes to marketing methods. Millions of people around the world are browsing online, shopping in-store, scrolling through social media, checking their email, and much more, which makes them reachable to companies… Read More Multi-Channel Marketing | Reach More of Your Ideal Client
Super Bowl Sunday stands out in the minds of most Americans as a day of exciting football, a gluttonous intake of buffalo wings, half-time shows, excessive mourning for the losing team’s fans, and some of the most creative and hilarious commercials of the year. Somehow, the sequence of these TV advertisements takes you on a… Read More Why Marketing Through LinkedIn is the Sexy Thing to Do
Business leads are like kale. When my husband & I first got married, and after closing on our first house, we ran over to Costco to sign up for membership. We were incredibly excited about all the prospects. So much bacon! Toilet paper packages that barely fit in my car! I don’t think that I… Read More Business Leads, Warehouse Stores, and Kale
Why do companies engage in email marketing? Easy. Email marketing is the digital marketing channel with the highest ROI, and it’s not close. While email marketing does work, you still need to know what you are doing to be successful. In their article “ 17 Reason You’re an Email Marketing Rookie,” SparkPost covers 17 misunderstandings and myths… Read More Don’t Be an Email Marketing Rookie
Stop wasting time and money targeting businesses that won’t respond to your product or services! It’s time to get noticed by the business professionals in your niche. Target individuals within the following types of companies: Franchises – 1,782,389 available Fortune 1000 – 468,743 available Female Owned – 925,310 available Minority Owned – 386,433 available Non-Profit… Read More Targeting Business Professionals in Your Niche
Introducing The Business File from American Name Services. B2B marketing just got more sophisticated. It’s time to get noticed by business professionals. Zero in on your ideal audience with our extensive firmographic information: business type, employee size, sales volume, years in business, minority ownership, credit capacity and social media URL, to name a few. The… Read More Introducing The Business File from ANS
Are you on Twitter? This is a question that I often ask people I meet. You see, I am a Twitter junkie. I love Twitter. I spend a lot of time on Twitter every day. I get my news, stay connected to my sports teams and friends, and keep tabs on the world in general… Read More Are You on Twitter?
It seems a bit silly to be writing a blog post about how to use LinkedIn for business – LINKEDIN IS BUSINESS. It’s a business, to network with business professionals. The two most important things your company needs to be actively doing on LinkedIn – right here, right now! Get your employees active on LinkedIn!… Read More How to use LinkedIn to Grow your Business
Are the marketing habits your company currently engages in helping or hindering your brand? As with most things, there’s a good and a bad side to marketing habits. In her article, “It’s Time to Put an End to Marketers’ Bad Habits”, Senior Editor Natasha D. Smith discusses how, in marketing, it seems that some companies maintain… Read More Are Your Marketing Habits Helping or Hindering?