Email, Marketing

Email Marketing: Five Lessons From the Avengers

With the rise of the Thanos, the most tyrannical villain in the galaxy, the Avengers and our other favorite heroes joined forces to save the universe from certain destruction. Tasked with keeping the six Infinity Stones out of the grasps of Thanos, the Avengers faced their greatest challenge yet. While marketers don’t face Thanos and… Read More Email Marketing: Five Lessons From the Avengers

B2B, Marketing, Multi-channel Marketing

Multi-Channel Marketing | Reach More of Your Ideal Client

What is multi-channel marketing? Multi-channel marketing is a way of reaching potential customers from multiple sources. There are so many options nowadays when it comes to marketing methods. Millions of people around the world are browsing online, shopping in-store, scrolling through social media, checking their email, and much more, which makes them reachable to companies… Read More Multi-Channel Marketing | Reach More of Your Ideal Client

Content Marketing, Marketing

Five Common Fears of Content Marketing and What the Office Has to Say About It

With the rise of content marketing, the benefits are becoming more widely understood–quality inbound leads, brand awareness, customer loyalty, increased traffic, just to name a few–making content marketing one the most effective forms of advertising for one’s products or services. So why the heck is 1 out of 10 businesses still missing out on the… Read More Five Common Fears of Content Marketing and What the Office Has to Say About It

Digital Marketing, Social Media

Smartphone Photography Basics | Photo Marketing Series

Two major aspects of social media marketing are words and pictures. Of these two, most people are drawn in by images. In terms of social media, books, articles, and anything else in life, people are drawn to color, light, shapes and whatever is aesthetically pleasing to their eye. That’s why when scrolling through an Instagram feed,… Read More Smartphone Photography Basics | Photo Marketing Series