Digital Marketing, Email

Email Hygiene – Best Practices for Deliverability

Keeping your customer email data clean and up-to-date can seem like a daunting task.  However, it has never been more critical for email deliverability.  Internet Service Providers (ISPs) do their best to protect clients from unwanted emails and spam.  These ISPs determine whether your email ever makes it to the intended inbox.  Email hygiene is… Read More Email Hygiene – Best Practices for Deliverability

Digital Marketing

Video Tips for Marketing Branding Strategies

Online video is taking over the internet and becoming bigger than TV. Its pattern of growth has consistently expanded and is projected to dominate more than 80% of all web traffic by 2019, according to the Cisco’s Visual Networking Index. YouTube, Facebook, and Snapchat have been major drivers in this growth with their video posting capabilities,… Read More Video Tips for Marketing Branding Strategies

Digital Marketing, Social Media

How will Twitter Lite Affect Marketers?

If you use Twitter for marketing or customer service, your customers now have another option to access your content. The recently launched “Twitter Lite” for mobile devices is a service that minimizes data use and requires less storage space on the device to run. Twitter Lite also has the ability to load content more quickly due… Read More How will Twitter Lite Affect Marketers?

Data Driven Marketing, Digital Marketing, Industry Events

Tips to Improve PPC Lead Generating Campaigns

While exhibiting at LeadsCon in Las Vegas, I attended a workshop on leveraging paid search as an effective tool for lead generation facilitated by Dennis Coombes. I learned several valuable insights for using data-driven marketing to improve PPC campaigns, here are some highlights: Work Backwards Often times companies plan their PPC budget by looking at… Read More Tips to Improve PPC Lead Generating Campaigns

Digital Marketing, Social Media

3 Powerful Facebook Tools To Grow Your Business

  Our blog has talked a lot about the value of using social media for business. That said, you might be wondering which Facebook tools are perhaps the most valuable. Facebook is continuously working to provide products and solutions for all users to connect people and foster a world-wide community. This post will explain how to… Read More 3 Powerful Facebook Tools To Grow Your Business

Content Marketing, Data Driven Marketing, Digital Marketing, Social Media

3 Reasons Your Content Marketing Isn’t Working

In March, I exhibited at Leads Con Las Vegas with ANS. While there, I attended a breakout session on content marketing by Arnie Keunn, founder of Vertical Measures. He brought up some great points that I’d like to share. “Content marketing” is a term many marketers loosely use. To ensure we are on the same… Read More 3 Reasons Your Content Marketing Isn’t Working

B2B, B2C, Digital Marketing, Email, Email Blasts, Marketing

Don’t be an email marketing rookie

Why do companies engage in email marketing? Easy. Email marketing is the digital marketing channel with the highest ROI, and it’s not close. While email marketing does work, you still need to know what you are doing to be successful. In their article “ 17 Reason You’re an Email Marketing Rookie,” SparkPost covers 17 misunderstandings and myths… Read More Don’t be an email marketing rookie

Digital Marketing, Marketing

SMBs and Digital Marketing

Having worked with the small and medium-sized business (SMB) sector over the last 20+ years, this article really spoke to our current Digital Marketing Landscape. We’ve watched the industry shift from strictly postal campaigns to phone, email, Google, Social Media and beyond. Because so many of the newer forms of marketing have only been around for a… Read More SMBs and Digital Marketing

Digital Marketing, Direct Mail, Marketing

Direct Mail vs Digital Ads

A Scientific Study Today’s world is becoming more and more digital. The change is not just in how information is accessed, but also in how it is presented. As marketing transitions from physical to digital, is it getting better? Are the digital ads replacing physical ads as the most effective strategy? DM News’ article, Direct mail Has a Greater Effect on Purchase Than Digital Ads by Al… Read More Direct Mail vs Digital Ads

Digital Marketing, Direct Mail, Email, Industry Events

USPS’s Digital Mail Program – Nationwide in 2017

USPS’s Digital Mail Program Will Go Nationwide in 2017 Some exciting things are happening at the United States Postal Service that could change your opinion of direct mail forever.  USPS currently offers a free service called informed delivery (ID), a service that will soon be upgraded and greatly benefits those who engage in direct mail.  As… Read More USPS’s Digital Mail Program – Nationwide in 2017