Adobe MAX Overview Adobe MAX is The Creativity Conference. If you work in marketing, web design, graphic design, or another creative field, you may have heard of Adobe MAX. During its annual gathering, Adobe gathers the best creative minds, talents, and companies together to push the boundaries of creativity. During the conference, attendees experience a… Read More Adobe MAX 2017
You may have been producing your social media image content with your phone for a while now. It’s looking great and your followers are reacting well! But are you ready to give your images a little boost? Diving into the world of digital single-lens reflex (DSLR) photography will get you there. Today you’ll learn about:… Read More DSLR Camera Basics | Photo Marketing Series
Two major aspects of social media marketing are words and pictures. Of these two, most people are drawn in by images. In terms of social media, books, articles, and anything else in life, people are drawn to color, light, shapes and whatever is aesthetically pleasing to their eye. That’s why when scrolling through an Instagram feed,… Read More Smartphone Photography Basics | Photo Marketing Series
Marketers have a tendency to shout from the rooftops to get the attention of potential customers to their products or services. Excessive use of promotions in advertising can become overpowering and appear pushy or gimmicky. We know from experience that most people don’t want to be shouted at. Instead, people want an authentic relationship. Marketers… Read More How are your #SocialListening skills?
Are you using Instagram in your social media marketing arsenal? Instagram can be a valuable tool to market your business, if you use it correctly. Instagram has recently started policing those who violate their terms of service. This policing is known as shadowbanning, and can bring reach and engagement to a screeching halt. What is… Read More Are You Losing Potential Customers to the Instagram Shadowban?
Instagram Marketing Social media as a tool for business marketing has taken the world by storm. One of the top platforms used for business marketing is Instagram. Since its debut in 2010, Instagram has reached over 700 million users. Of those 700 million users, it’s estimated that a little over 8 million of those are… Read More Marketing Your Business Through Instagram
JW Storage used AdWords management by ANS to find new renters and increase occupancy rates to over 91% Background JW Storage is a collection of self-storage units located in Utah County. Prior to September 2016, this collection consisted of units in Spanish Fork and Orem. A snapshot of unit availability in August of 2016 showed… Read More Case Study: Using AdWords for Local Marketing Campaigns
Keeping your customer email data clean and up-to-date can seem like a daunting task. However, it has never been more critical for email deliverability. Internet Service Providers (ISPs) do their best to protect clients from unwanted emails and spam. These ISPs determine whether your email ever makes it to the intended inbox. Email hygiene is… Read More Email Hygiene – Best Practices for Deliverability
Online video is taking over the internet and becoming bigger than TV. Its pattern of growth has consistently expanded and is projected to dominate more than 80% of all web traffic by 2019, according to the Cisco’s Visual Networking Index. YouTube, Facebook, and Snapchat have been major drivers in this growth with their video posting capabilities,… Read More Video Tips for Marketing Branding Strategies
If you use Twitter for marketing or customer service, your customers now have another option to access your content. The recently launched “Twitter Lite” for mobile devices is a service that minimizes data use and requires less storage space on the device to run. Twitter Lite also has the ability to load content more quickly due… Read More How will Twitter Lite Affect Marketers?