Digital Marketing, Social Media

Marketing Your Business Through Instagram

Instagram Marketing Social media as a tool for business marketing has taken the world by storm. One of the top platforms used for business marketing is Instagram. Since its debut in 2010, Instagram has reached over 700 million users. Of those 700 million users, it’s estimated that a little over 8 million of those are… Read More Marketing Your Business Through Instagram

Digital Marketing, Marketing

Case Study: Using AdWords for Local Marketing Campaigns

JW Storage used AdWords management by ANS to find new renters and increase occupancy rates to over 91% Background JW Storage is a collection of self-storage units located in Utah County. Prior to September 2016, this collection consisted of units in Spanish Fork and Orem. A snapshot of unit availability in August of 2016 showed… Read More Case Study: Using AdWords for Local Marketing Campaigns

Digital Marketing, Email

Email Hygiene – Best Practices for Deliverability

Keeping your customer email data clean and up-to-date can seem like a daunting task.  However, it has never been more critical for email deliverability.  Internet Service Providers (ISPs) do their best to protect clients from unwanted emails and spam.  These ISPs determine whether your email ever makes it to the intended inbox.  Email hygiene is… Read More Email Hygiene – Best Practices for Deliverability

Digital Marketing

Video Tips for Marketing Branding Strategies

Online video is taking over the internet and becoming bigger than TV. Its pattern of growth has consistently expanded and is projected to dominate more than 80% of all web traffic by 2019, according to the Cisco’s Visual Networking Index. YouTube, Facebook, and Snapchat have been major drivers in this growth with their video posting capabilities,… Read More Video Tips for Marketing Branding Strategies

Digital Marketing, Social Media

How will Twitter Lite Affect Marketers?

If you use Twitter for marketing or customer service, your customers now have another option to access your content. The recently launched “Twitter Lite” for mobile devices is a service that minimizes data use and requires less storage space on the device to run. Twitter Lite also has the ability to load content more quickly due… Read More How will Twitter Lite Affect Marketers?

Data Driven Marketing, Digital Marketing, Industry Events

Tips to Improve PPC Lead Generating Campaigns

While exhibiting at LeadsCon in Las Vegas, I attended a workshop on leveraging paid search as an effective tool for lead generation facilitated by Dennis Coombes. I learned several valuable insights for using data-driven marketing to improve PPC campaigns, here are some highlights: Work Backwards Often times companies plan their PPC budget by looking at… Read More Tips to Improve PPC Lead Generating Campaigns

Digital Marketing, Social Media

3 Powerful Facebook Tools To Grow Your Business

  Our blog has talked a lot about the value of using social media for business. That said, you might be wondering which Facebook tools are perhaps the most valuable. Facebook is continuously working to provide products and solutions for all users to connect people and foster a world-wide community. This post will explain how to… Read More 3 Powerful Facebook Tools To Grow Your Business

Content Marketing, Data Driven Marketing, Digital Marketing, Social Media

3 Reasons Your Content Marketing Isn’t Working

In March, I exhibited at Leads Con Las Vegas with ANS. While there, I attended a breakout session on content marketing by Arnie Keunn, founder of Vertical Measures. He brought up some great points that I’d like to share. “Content marketing” is a term many marketers loosely use. To ensure we are on the same… Read More 3 Reasons Your Content Marketing Isn’t Working

B2B, B2C, Digital Marketing, Email, Email Blasts, Marketing

Don’t Be an Email Marketing Rookie

Why do companies engage in email marketing? Easy. Email marketing is the digital marketing channel with the highest ROI, and it’s not close. While email marketing does work, you still need to know what you are doing to be successful. In their article “ 17 Reason You’re an Email Marketing Rookie,” SparkPost covers 17 misunderstandings and myths… Read More Don’t Be an Email Marketing Rookie

Digital Marketing, Marketing

SMBs and Digital Marketing

Having worked with the small and medium-sized business (SMB) sector over the last 20+ years, this article really spoke to our current Digital Marketing Landscape. We’ve watched the industry shift from strictly postal campaigns to phone, email, Google, Social Media and beyond. Because so many of the newer forms of marketing have only been around for a… Read More SMBs and Digital Marketing