You’ve spent a lot of time, effort, and expense gathering data about your customers and building a solid customer list. You know their buying habits and history, what marketing channels they’ve responded to, and the offers they tend to act on best. This information has likely helped you in marketing to your current customer base… Read More How can I monetize my data?
A suppression file is a list of records you identify and remove from a contact database based upon undesirable criteria. The type of data you have and the marketing channels you use to reach customers and prospects will determine the types of suppression files you’ll want to consider. A suppression file is applied by taking… Read More The Marketer’s Guide to Suppression Files
Do you remember the “good old days” back in high school when everyone was part of a clique? The majority of this lumping groups was based on people that only had one thing in common. If you haven’t broken the habit of stereotyping yet, it’s time. Do it for your company. Like in high school,… Read More Quit Stereotyping Your Clients
We’ve all heard the story of Goldilocks. She was a sweet but foolish little girl whose poor decisions could’ve left her facing charges of breaking and entering. It all started with Goldilocks taking a stroll through the woods near her house. There she found an unfamiliar cottage and entered when her knocks at the door… Read More Porridge, a Broken Chair, and the Data Behind It
Business leads are like kale. When my husband & I first got married, and after closing on our first house, we ran over to Costco to sign up for membership. We were incredibly excited about all the prospects. So much bacon! Toilet paper packages that barely fit in my car! I don’t think that I… Read More Business Leads, Warehouse Stores, and Kale
Quality Consumer Leads Reach the consumers you’re looking for with the Preferred Consumer File from ANS. Go beyond basic demographics like age, geo, and gender. Dig a little deeper to ensure you have the consumer leads you need for a successful campaign. Popular Hobbies & Interests Selections Career Improvement Religious Parenting Sweepstakes & Contests Investments Health… Read More Quality Consumer Leads: ANS Preferred Consumer File
Financially-Focused Individuals For over 25 years, MIT Financial/NET Marketing Alliance has been providing financial education. This is the educational training group that started it all…Millionaires in Training. The individuals contained within this file have attended the nation’s leading financial education seminars. Over the years, these events have featured some of America’s most successful speakers: Lou… Read More List Spotlight: MIT Financial Millionaires in Training
Get Motivated Seminar Attendees Get Motivated Seminar attendees receive training from high-profile speakers, including: US Presidents Business magnates Professional athletes Entertainers Entrepreneurs Olympians. These action-packed seminars focus on self-improvement, personal development, continuing education, entrepreneurial training, and leadership and management skills training. This training offers something for everyone and is well attended by professionals in a… Read More List Spotlight: Get Motivated Seminar Attendees
ANS recently had the opportunity to attend the annual Digital Marketing Night at Utah Valley University. At this event, students in the marketing program have an opportunity to talk with local businesses that work in Digital Marketing as well as submit resumes for internships and job openings. While talking with students about who ANS is and… Read More What Makes ANS Different?
Reach Quilt, Craft, & Sewing Enthusiasts Looking to target craft and sewing enthusiasts for your next marketing campaign? Reach them by home address, email, or phone with our file, Rusty Barn Promotion Group. This file includes craft and sewing enthusiasts that have attended a festival for up-to-date sewing, crafting, and quilting classes. Attendees are actively… Read More Rusty Barn: Craft, Quilt, & Sew Enthusiasts