In reviewing the analytics from my personal LinkedIn posts over the first two quarters of this year, I’ve noticed a trend that has remained consistent over the first half of this year. In reviewing the 3rd and 4th quarters of 2018 in comparison, the same pattern exists. The number of data points I’ve collected over… Read More The Truth About Pulse Articles?
We often work with clients whose business is still in the infancy stage. Some have sold their product only to their first group of customers or had a small group of attendees at an initial few events. In spite of being in the beginning stages, these clients still have a powerful tool at their disposal.… Read More How to Get the Most Out of Your Customer Database
So, you put together a live seminar. If you’re like most of our clients, you probably did a free preview and your topic was something relating to real estate investing, financial planning, or other form of wealth-building opportunities. You had a great event with a decent turnout, but now what? It’s time to start the… Read More How to Conduct a Seminar Marketing Campaign Analysis
Recently we brought on a new list management client. Their customer file consists of buyers and members of the websites, PaleoPlan.com and PaleoHacks.com. A snapshot of the ANS Customer Profile Report we produced for our new management client shows that while the home value for their customers pretty closely follows the average, the age of their… Read More ANS Customer Profile Report – An Inside Look
Your customer data has a story to tell. The key to good marketing is to learn those stories, identify pain points, and address specific problems through your marketing content and provide solutions with your products and services. How can you hear your customers’ stories? Many companies have discovered that to build an effective marketing strategy,… Read More Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report
There is no doubt that knowing exactly who will be most likely to buy your product or service is the golden question, but how do you find the answer? Being able to effectively sift through data is an excellent place to start. I’m talking about data insights. I recently read an article by Hal Conick… Read More Getting the ROI You Want Through Data Insights
Data can be one of your greatest assets in growing and maintaining your business. It can help you bring in new leads as well as follow up with existing customers. Sales volume can increase while existing customers can be happy about special offers that have been given to them by mail or email. With all… Read More Data Hygiene Essentials
“These days, tremendous volumes of information are being generated and collected through new technologies, be they large telescopes arrays, DNA sequencers or Facebook”, says Malte Ebach in his article Scientists are asking the wrong questions of big data. “Big Data has sparked the development of sophisticated new ways to capture, synthesize and act on it.… Read More Big Data: Emerging Discoveries in Complex Ambiguity
As I was perusing LinkedIn the other day, I came across Acxiom’s update for their article, “What will be the biggest revenue drivers for data in 2016?” Here at American Name Services, our business model revolves around data, so naturally, I was curious. Jed Mole states in his article, “…nearly every invention, innovation or product these… Read More Acxiom’s Biggest Revenue Drivers for Data in 2016
Recently I came across Marketingland.com’s article, “5 Reasons Marketers Fail With Data“. According to a recent study, most companies and marketers find it difficult to gain insights from their data. Most marketers are still chasing after the same goals: “How do we most effectively make the right people aware of our products and services, get them to… Read More Gain Insight From Your Data and Effect Change