Data, Data Driven Marketing

Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report

Your customers have a story to tell.  A data profile report from American Name Services will ensure that you hear them. How ANS creates a Customer Profile Report Utilizing your customer database, ANS matches the customer’s individual record against our national consumer and business databases. The match will provide information within the database about each individual’s demographic,… Read More Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report

Data, Data Driven Marketing, Marketing

Getting the ROI you Want Out of Your Data

There is no doubt that knowing exactly who will be most likely to buy your product or service is the golden question, but how do you find the answer? Being able to effectively sift through data is an excellent place to start. I recently read an article by Hal Conick from the American Marketing Association… Read More Getting the ROI you Want Out of Your Data

Data

Big Data: Emerging Discoveries in Complex Ambiguity

“These days, tremendous volumes of information are being generated and collected through new technologies, be they large telescopes arrays, DNA sequencers or Facebook”, says Malte Ebach in his article Scientists are asking the wrong questions of big data. “Big Data has sparked the development of sophisticated new ways to capture, synthesize and act on it.… Read More Big Data: Emerging Discoveries in Complex Ambiguity

Data

Acxiom’s Biggest Revenue Drivers for Data in 2016

As I was perusing LinkedIn the other day, I came across Acxiom’s update for their article, “What will be the biggest revenue drivers for data in 2016?”  Here at American Name Services, our business model revolves around data, so naturally, I was curious. Jed Mole states in his article, “…nearly every invention, innovation or product these… Read More Acxiom’s Biggest Revenue Drivers for Data in 2016

Data, Jill's Thoughts, Marketing

Gain Insight From Your Data and Effect Change

Recently I came across Marketingland.com’s article, “5 Reasons Marketers Fail With Data“. According to a recent study, most companies and marketers find it difficult to gain insights from their data.  Most marketers are still chasing after the same goals: “How do we most effectively make the right people aware of our products and services, get them to… Read More Gain Insight From Your Data and Effect Change

B2B, Direct Mail

B2B Marketing: One Simple Way to Achieve Success

Hello! I’m Lindsey Lefevor, Account Executive and Social Media Marketer with American Name Services. I came across DM News‘ article, “Your Buyer Has a Name” the other day and wanted to share (read the full article here). A lot of marketers know the importance of creating a target audience for B2C campaigns, but what about B2B? Data shows… Read More B2B Marketing: One Simple Way to Achieve Success