Data, List Management

ANS Customer Profile Report – An Inside Look

Recently we brought on a new list management client. Their customer file consists of buyers and members of the websites, PaleoPlan.com and PaleoHacks.com. A snapshot of the ANS Customer Profile Report we produced for our new management client shows that while the home value for their customers pretty closely follows the average, the age of their… Read More ANS Customer Profile Report – An Inside Look

Data, Data Driven Marketing

Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report

Your customer data has a story to tell.  The key to good marketing is to learn those stories, identify pain points, and address specific problems through your marketing content and provide solutions with your products and services. How can you hear your customers’ stories? Many companies have discovered that to build an effective marketing strategy,… Read More Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report

Data

Big Data: Emerging Discoveries in Complex Ambiguity

“These days, tremendous volumes of information are being generated and collected through new technologies, be they large telescopes arrays, DNA sequencers or Facebook”, says Malte Ebach in his article Scientists are asking the wrong questions of big data. “Big Data has sparked the development of sophisticated new ways to capture, synthesize and act on it.… Read More Big Data: Emerging Discoveries in Complex Ambiguity

Data, Jill's Thoughts, Marketing

Gain Insight From Your Data and Effect Change

Recently I came across Marketingland.com’s article, “5 Reasons Marketers Fail With Data“. According to a recent study, most companies and marketers find it difficult to gain insights from their data.  Most marketers are still chasing after the same goals: “How do we most effectively make the right people aware of our products and services, get them to… Read More Gain Insight From Your Data and Effect Change

B2B, Direct Mail

B2B Marketing: How to Create a Customer Persona

The other day I came across DM News’ article, “Your Buyer Has a Name” and it got me thinking. A lot of marketers know the importance of creating a customer persona for their consumer product or services, but what about those marketing to businesses? Data shows it’s equally important. As the article states, “Companies that exceeded their lead… Read More B2B Marketing: How to Create a Customer Persona