Data, Data Driven Marketing

Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report

Your customers have a story to tell.  A data profile report from American Name Services will ensure that you hear them.

How ANS creates a Customer Profile Report

Utilizing your customer database, ANS matches the customer’s individual record against our national consumer and business databases. The match will provide information within the database about each individual’s demographic, socioeconomic, psychographic and firmographic status   The results of this process are outlined in the ANS Customer Profile Report.

What information is gained from an ANS Customer Profile Report

The ANS Customer Profile Report identifies commonalities among your database. It provides insight into trends for consumers or businesses in the following categories:

  • Consumers
    • Age
    • Gender
    • Income
    • Marital Status
    • Homeowner/Renter
    • Hobbies & Interests
    • Mortgage Information
    • Ethnicity
    • Language
    • Occupation
    • Religion
    • and more…
  • Businesses
    • Title
    • Years in Business
    • Department
    • Employee Size
    • Executive Level
    • Gender
    • SIC Code
    • Minority Owned
    • Franchise
    • and more… 

How an ANS Customer Profile Report will benefit your business

Data visualization enables a more strategic marketing approach.  A detailed customer profile provides data-proof of things you may have already assumed about your leads and helps you delve deeper into the factors behind why your customers purchase your products or services.  The profile report will steer you in the right direction to aid in your promotions, which will help you retain customers. It will provide insight into new avenues for customer acquisition campaigns.  These findings also aid in new product development as you are able to better identify the needs and wants of your customers based on their lifestyle and financial status.

The data is presented in a visually appealing format using both graphs and infographics. It gives your sales and marketing teams a complete picture of their target audience and assists them in content creation.  A customer profile report unlocks the “why” behind your customer list.


Take your business intelligence and marketing strategy down to the individual level with an ANS Customer Profile Report.  Learn more on our website, or call us today at 1-800-434-1851 or email Patti Thompson at

Learn more about ANS’ Data Services.

See an example of an ANS Customer Profile Report.

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