Digital Marketing

Video Tips for Marketing Branding Strategies

Online video is taking over the internet and becoming bigger than TV. Its pattern of growth has consistently expanded and is projected to dominate more than 80% of all web traffic by 2019, according to the Cisco’s Visual Networking Index. YouTube, Facebook, and Snapchat have been major drivers in this growth with their video posting capabilities,… Read More Video Tips for Marketing Branding Strategies

B2B, B2C, Digital Marketing, Email, Email Blasts, Marketing

Don’t Be an Email Marketing Rookie

Why do companies engage in email marketing? Easy. Email marketing is the digital marketing channel with the highest ROI, and it’s not close. While email marketing does work, you still need to know what you are doing to be successful. In their article “ 17 Reason You’re an Email Marketing Rookie,” SparkPost covers 17 misunderstandings and myths… Read More Don’t Be an Email Marketing Rookie

Marketing, Social Media

How to Grow Your Business with Facebook

Looking to market your business on Facebook? The first step is to determine whether Facebook is a good fit for your company (which is likely). If you are a brick-and-mortar company that sells consumer products or services, it’s a great fit. Business to business marketers and those who have companies without a store front can… Read More How to Grow Your Business with Facebook