Are you ready to place an order for a list rental, but have questions about the direct mail lingo? This list of terms to know is a great place to start! Base – the starting price (per thousand records) for a list rental Compiled list – names and addresses derived from directories, newspapers, public records,… Read More 43 Terms All Direct Mail Marketers Should Know
In spite of the rise of digital and social media marketing, we emphatically announce, “Direct mail is not dead!” In fact, direct mail still produces a 5.1% response rate. To put that in perspective, the DMA (Data & Marketing Association) reports that the response rates of email and social media marketing are 0.5% and 0.2%,… Read More Want to Know Where Event Attendees Are Coming From? Response Tracking Can Help.
A common complaint we hear from clients new to direct mail is that it has a high up-front cost. While it does require a higher initial investment than some of the alternative marketing channels, the ROI and customer retention rates make it well worth the cost. That doesn’t mean direct mail has to cost a… Read More 6 Ways to Save Money on Your Direct Mail Campaign
One of the first things your consumers see when they receive an email from you is the subject line. Often, the subject line serves as the determining factor in your email being opened, deleted, or marked as spam. There are a lot of different strategies companies employ in their subject line copywriting; the results range… Read More The Art of Subject Line Copywriting
With the rise of the Thanos, the most tyrannical villain in the galaxy, the Avengers and our other favorite heroes joined forces to save the universe from certain destruction. Tasked with keeping the six Infinity Stones out of the grasps of Thanos, the Avengers faced their greatest challenge yet. While marketers don’t face Thanos and… Read More Email Marketing: Five Lessons From the Avengers
What do vinyl records, 35mm film cameras, physical paper books, and direct mail all seem to have in common? If you answered that they are all used by people born before 1980, you are probably right! But, what is most surprising is that these are things that are making a comeback with millennials as well.… Read More A Millennial’s Take on Millennials & Direct Mail
Looking for our most popular marketing tips? You’ve come to the right place. This is a roundup of our most popular tips through the years. Here’s a little direct marketing tip for your Tuesday. It’s amazing how altering one little word or phrase can make a big difference for email subject lines or mail pieces.… Read More ANS Top-Performing Marketing Tips Roundup
What is multi-channel marketing? Multi-channel marketing is a way of reaching potential customers from multiple sources. There are so many options nowadays when it comes to marketing methods. Millions of people around the world are browsing online, shopping in-store, scrolling through social media, checking their email, and much more, which makes them reachable to companies… Read More Multi-Channel Marketing | Reach More of Your Ideal Client
Do you wonder what people will value most within the next few years? It is quite amazing to think about how fast preferences change as a society. In the scheme of things, a few years is quite a short time. In his article published in Marketing News, J. Walker Smith dives into the idea that… Read More The Increasing Importance of Social Groups
Facebook ads offer a variety of marketing methods to choose from, but which is best? The method we found to be the game changer is the customer file upload with a lookalike audience. We recently ran two major social media campaigns with one key difference, the way we targeted our paid advertising. Both were B2B… Read More ANSInsights Case Study: Targeting Facebook Ads