Direct Mail, Mailing List

Want to Know Where Event Attendees Are Coming From? Response Tracking Can Help.

In spite of the rise of digital and social media marketing, we emphatically announce, “Direct mail is not dead!” In fact, direct mail still produces a 5.1% response rate. To put that in perspective, the DMA (Data & Marketing Association) reports that the response rates of email and social media marketing are 0.5% and 0.2%,… Read More Want to Know Where Event Attendees Are Coming From? Response Tracking Can Help.

Data Driven Marketing, Digital Marketing, Direct Mail

ANS Top-Performing Marketing Tips Roundup

Looking for our most popular marketing tips? You’ve come to the right place. This is a roundup of our most popular tips through the years.   Here’s a little direct marketing tip for your Tuesday.  It’s amazing how altering one little word or phrase can make a big difference for email subject lines or mail pieces.… Read More ANS Top-Performing Marketing Tips Roundup

B2B, Marketing, Multi-channel Marketing

Multi-Channel Marketing | Reach More of Your Ideal Client

What is multi-channel marketing? Multi-channel marketing is a way of reaching potential customers from multiple sources. There are so many options nowadays when it comes to marketing methods. Millions of people around the world are browsing online, shopping in-store, scrolling through social media, checking their email, and much more, which makes them reachable to companies… Read More Multi-Channel Marketing | Reach More of Your Ideal Client