ANSinsights | Category Archives: MillennialsMillennials Archives

From the Industry Experts at American Name Services

Yep… Direct Mail Still Works

Posted on April 26, 2016 by Lindsey Lefevor | Posted in B2C, Direct Mail, Marketing, Millennials

Some marketers view Direct Mail Marketing as archaic and costly, but if you let the statistics do the talking, you’ll see otherwise. While other mediums are great companion pieces, Direct Mail gets a higher response and ROI than the rest. Call American Name Services today, if you’re ready to grow your brand.

www.a-names.com

Ad-Blocking Millennials

Posted on March 15, 2016 by Lindsey Lefevor | Posted in B2C, Digital Marketing, Marketing, Millennials

Lindsey Lefevor (Account Executive and Social Media Marketer), recommends this article from DM News.

I am an ad-blocking millennial, so this DM News article caught my attention.

I can honestly say that the author, Perry Simpson, speaks the truth. Annoying pop-up ads on mobile devices lead to mis-clicks (and wasted money) and auto-play video ads that slow down my connection further motivate me to block all ads.

However, ads that are relevant, well-designed, and respectful of my browsing experience, definitely catch my attention. I click on those ads, share them with friends, and eventually I may purchase the product.

Are millennials your target market? If so, I highly recommend taking a look at DM News’ “Why Millennials Block Ads” to see if your ad will make the cut.