Social Media

Case Study: Social Media & SEO Increase Clientele by 300%

Background In recent past, Trash Unlimited spent $2500 per year on advertisements in the yellow pages of the local phone book. There was not a great return on investment. With planning a consistent work, the company made great improvements. Are you curious to know the impact of Search Engine Optimization (SEO), social media marketing, and… Read More Case Study: Social Media & SEO Increase Clientele by 300%

Digital Marketing

Video Tips for Marketing Branding Strategies

Online video is taking over the internet and becoming bigger than TV. Its pattern of growth has consistently expanded and is projected to dominate more than 80% of all web traffic by 2019, according to the Cisco’s Visual Networking Index. YouTube, Facebook, and Snapchat have been major drivers in this growth with their video posting capabilities,… Read More Video Tips for Marketing Branding Strategies

Data Driven Marketing

The Power of Storytelling & Influencer Marketing

Before I entered the world of marketing, I studied health promotion. I learned a lot about behavior change theories, how to become an influencer, and leading others to changed behavior. In one of my classes, I was assigned to read Influencer: The Power to Change Anything by Kerry Patterson. In his book, Patterson outlines a… Read More The Power of Storytelling & Influencer Marketing

Data, Data Driven Marketing

Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report

Your customers have a story to tell.  A data profile report from American Name Services will ensure that you hear them. How ANS creates a Customer Profile Report Utilizing your customer database, ANS matches the customer’s individual record against our national consumer and business databases. The match will provide information within the database about each individual’s demographic,… Read More Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report

Content Marketing, Data Driven Marketing, Digital Marketing, Social Media

3 Reasons Your Content Marketing Isn’t Working

In March, I exhibited at Leads Con Las Vegas with ANS. While there, I attended a breakout session on content marketing by Arnie Keunn, founder of Vertical Measures. He brought up some great points that I’d like to share. “Content marketing” is a term many marketers loosely use. To ensure we are on the same… Read More 3 Reasons Your Content Marketing Isn’t Working