Whether it’s to figure out how to properly boil an egg, build your own garden boxes, or lose that stubborn belly fat, I’d call “bluff” if you claimed you’ve never turned to a “how-to” tutorial to make sure you do something just right. At ANS, we may not be the authority on explaining how to… Read More How-To: Build Your Direct Mail Campaign
Do you remember the “good old days” back in high school when everyone was part of a clique? The majority of this lumping groups was based on people that only had one thing in common. If you haven’t broken the habit of stereotyping yet, it’s time. Do it for your company. Like in high school,… Read More Quit Stereotyping Your Clients
We’ve all heard the story of Goldilocks. She was a sweet but foolish little girl whose poor decisions could’ve left her facing charges of breaking and entering. It all started with Goldilocks taking a stroll through the woods near her house. There she found an unfamiliar cottage and entered when her knocks at the door… Read More Porridge, a Broken Chair, and the Data Behind It
When you hear the word “data”, analytics, insights, or numbers may come to mind. My mind goes to target audiences, direction, and design. We all joke that my job at ANS is to “make things look pretty.” Making something pretty is only half the goal though. It doesn’t matter how pretty a show poster,… Read More Data Design
Business leads are like kale. When my husband & I first got married, and after closing on our first house, we ran over to Costco to sign up for membership. We were incredibly excited about all the prospects. So much bacon! Toilet paper packages that barely fit in my car! I don’t think that I… Read More Business Leads, Warehouse Stores, and Kale
ANS recently had the opportunity to attend the annual Digital Marketing Night at Utah Valley University. At this event, students in the marketing program have an opportunity to talk with local businesses that work in Digital Marketing as well as submit resumes for internships and job openings. While talking with students about who ANS is and… Read More What Makes ANS Different?
When it comes to business, we all have our “favorite” customers. As a retail clerk, your favorite customer might be Susan, the woman who comes in to buy gifts for her friends and family each month. She’s low-maintenance, polite, and always remembers your name. Maybe you’re the CMO of a large business software company. In… Read More Gain Ideal Customers with Data Modeling
We have all heard the saying that a picture paints 1000 words. But does the quality of the picture matter? Of course, it does. There are many tools that make presenting information intuitive. Understanding how to harness those tools for a brilliant end product is the challenge. To present data and make it exciting,… Read More How to Present Data and Make it Exciting
Your customer data has a story to tell. The key to good marketing is learning those stories, identifying pain points, and addressing their problems through your marketing content and providing solutions with your products and services. How can you hear your customers’ stories? Many companies have discovered that to be effective in marketing they need… Read More Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report
TV shows like AMC’s wildly popular “Mad Men” lead people to believe that marketing and advertising are successful due to insanely intelligent and often inspired creative geniuses like Don Draper. If your company doesn’t have a Don Draper leading your creative charge, don’t worry. The saying still holds true, you can’t always believe everything you… Read More What is Data-Driven Marketing?