Business leads are like kale. When my husband & I first got married, and after closing on our first house, we ran over to Costco to sign up for membership. We were incredibly excited about all the prospects. So much bacon! Toilet paper packages that barely fit in my car! I don’t think that I… Read More Business Leads, Warehouse Stores, and Kale
ANS recently had the opportunity to attend the annual Digital Marketing Night at Utah Valley University. At this event, students in the marketing program have an opportunity to talk with local businesses that work in Digital Marketing as well as submit resumes for internships and job openings. While talking with students about who ANS is and… Read More What Makes ANS Different?
Have you ever had the opportunity to work with an ideal client or customer? You know, the one that leaves you thinking, “I wish all of our customers could be like Mrs. Brown.” With data modeling, it is possible to target new customers with the same characteristics as Mrs. Brown. What is Data Modeling? Data… Read More Gain Ideal Customers with Data Modeling
We have all heard the saying that a picture paints 1000 words. But does the quality of the picture matter? Of course, it does. There are many tools that make presenting information intuitive. Understanding how to harness those tools for a brilliant end product is the challenge. To present data and make it exciting,… Read More How to Present Data and Make it Exciting
Your customers have a story to tell. A data profile report from American Name Services will ensure that you hear them. How ANS creates a Customer Profile Report Utilizing your customer database, ANS matches the customer’s individual record against our national consumer and business databases. The match will provide information within the database about each individual’s demographic,… Read More Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report
TV shows like AMC’s wildly popular “Mad Men” lead people to believe that marketing and advertising are successful due to insanely intelligent and often inspired creative geniuses like Don Draper. If your company doesn’t have a Don Draper leading your creative charge, don’t worry. The saying still holds true, you can’t always believe everything you… Read More What is Data-Driven Marketing?
There is no doubt that knowing exactly who will be most likely to buy your product or service is the golden question, but how do you find the answer? Being able to effectively sift through data is an excellent place to start. I recently read an article by Hal Conick from the American Marketing Association… Read More Getting the ROI You Want Out of Your Data
Introducing The Business File from American Name Services. B2B marketing just got more sophisticated. It’s time to get noticed by business professionals. Zero in on your ideal audience with our extensive firmographic information: business type, employee size, sales volume, years in business, minority ownership, credit capacity and social media URL, to name a few. The… Read More Introducing The Business File from ANS
The difference between successful businesses and failures is often linked lead generation efforts. If a company is able to generate quality leads, then sales function well and the company is successful. However, if the company cannot generate quality leads, sales efforts struggle and often fail. Lead generation is a common problem many organizations face, but what… Read More The Solution to Lead Generation
My grandfather loved to put together puzzles. While sitting at a folding table, he taught me to begin with the edge pieces, then to search out pieces with the same pattern, or pieces that I knew belonged to a particular part of the puzzle’s image. After time had passed, the image of the puzzle began… Read More The Basics of Data Append