This post is the third installment in our four-month direct mail guide series. We are walking you through the basics of direct mail. In part one, we reviewed why now is a great time to spend marketing dollars on direct mail. If you missed part one, you will find it here. In part two, we discussed… Read More Direct Mail Guide: The List & Print and Mail (Part 3 of 4)
Direct mail is an oft-neglected marketing channel that continues to provide excellent results for some of the world’s most prominent organizations. Like all marketing channels, direct mail comes with its unique pros and cons making it an excellent choice for some products and services while being an unviable option for others. One thing that seems… Read More Is direct mail the right marketing channel for your product or service?
The business struggle Several years ago, I tried my hand at entrepreneurship. Having worked in a consultant capacity at a previous job, I sought to continue as an independent consultant for manufacturing companies. As I went through the process of setting up my business, creating collateral, training materials, presentations, and more, I ran into a… Read More Partner with ANS
A common complaint we hear from clients new to direct mail is that it has a high up-front cost. While it does require a higher initial investment than some of the alternative marketing channels, the ROI and customer retention rates make it well worth the cost. That doesn’t mean direct mail has to cost a… Read More 6 Ways to Save Money on Your Direct Mail Campaign
A suppression file is a list of records you identify and remove from a contact database based upon undesirable criteria. The type of data you have and the marketing channels you use to reach customers and prospects will determine the types of suppression files you’ll want to consider. A suppression file is applied by taking… Read More The Marketer’s Guide to Suppression Files
Whether it’s to figure out how to properly boil an egg, build your own garden boxes, or lose that stubborn belly fat, I’d call “bluff” if you claimed you’ve never turned to a “how-to” tutorial to make sure you do something just right. At ANS, we may not be the authority on explaining how to… Read More How-To: Build Your Direct Mail Campaign
Quality Consumer Leads Reach the consumers you’re looking for with the Preferred Consumer File from ANS. Go beyond basic demographics like age, geo, and gender. Dig a little deeper to ensure you have the consumer leads you need for a successful campaign. Popular Hobbies & Interests Selections Career Improvement Religious Parenting Sweepstakes & Contests Investments Health… Read More Quality Consumer Leads: ANS Preferred Consumer File
Financially-Focused Individuals For over 25 years, MIT Financial/NET Marketing Alliance has been providing financial education. This is the educational training group that started it all…Millionaires in Training. The individuals contained within this file have attended the nation’s leading financial education seminars. Over the years, these events have featured some of America’s most successful speakers: Lou… Read More List Spotlight: MIT Financial Millionaires in Training
Fundraising is a critical task for any non-profit organization. With limited resources, it’s necessary to invest marketing dollars in the campaign type that yields the highest return over time. So, which marketing medium has the highest long-term return? In our experience, the answer is direct mail. Local Non-Profit Organization One of our current clients, a local… Read More Direct Mail for Non-Profit Organizations
This mailing list includes real estate investors who actively purchase tools to guide them in buying, renovating and selling real estate to make a profit. These entrepreneurs utilize cutting edge technology for their businesses and personal lives. They are active direct mail responders specifically geared to a small office-home office. They are not afraid to… Read More List Spotlight: Ultimate Real Estate Investors